Latest Articles by Scott Clark

The Top CES 2026 Highlights — and the CX Shift Hiding in Plain Sight

Sierra AI's $10B Valuation Marks a Turning Point for Conversational AI

Brevo’s $583 Million Funding Round Signals a CRM Market Reset

Wasn't NPS Supposed to Be All But Gone This Year?

Adobe’s Vibe Coding Pushes AI From Automation to Expression — Will It Hold?

6 Marketing Technology Trends to Watch in 2026

Your Customers Aren’t Quiet—They’ve Given Up on Your Surveys

Adobe Just Turned AEM Into an AI Co-Developer

The CX Leader’s Guide to Microsoft Ignite 2025

What Is Net Promoter Score (NPS)? A 2025 Roadmap

The Case for Zero Copy in the Modern Customer Data Stack

Customer Loyalty Wins. Customer Service Delivers.

Is the CDP Still Queen? Exploring the Future of Customer Data

What Is Customer Journey Analytics Software?

The Complete Guide to Customer Journey Mapping

What Is Customer Experience (CX) and Why Does It Matter in 2025?

Monster vs. Modular: Escaping the Frankenstack Trap in Marketing Technology

Want Real AI Impact in Digital Experience? Fix Your Data Silos

AI Customer Support Explained: Benefits, Use Cases and Pitfalls to Avoid

What Is a Contact Center? Types, Software & KPIs for 2025

What Is a Customer Data Platform (CDP)? 2025 Guide for Marketers

Call Center Quality Assurance Software: 2025 Buyer’s Guide

What Sits at the Center of the Digital Experience Stack?

9 AI Chatbot Platforms You Should Consider for 2025

15 Marketing Certifications That Can Help You Earn a Better Salary

The Ultimate Guide to CCaaS Providers and Platforms for 2025

Customer Data Management in 2025: AI’s Role in Personalization, Prediction and Trust