Zak Pines

CONTRIBUTING AUTHOR

Boston

COVERS

Digital Marketing, Customer Experience

CONNECT

Zak Pines is a Moneyball Marketer, a data-driven marketing leader closely aligned across departments around driving revenue growth. Zak is the VP, Marketing for Bedrock Data, and has worked in marketing technology and business analytics for over two decades.

In the mid-1990s, Zak developed the first NBA analytics & data mining products for IBM, applying groundbreaking data mining algorithms to generating insights around NBA player performance to support coaching strategy. Zak’s team later rolled out data mining products for other industries including CRM, call centers and insurance. Later Zak’s team created website analytics products at LiveTechnology where he also developed Omnicom Group’s first marketing automation practice.

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