Apple Is Live Streaming Today's iPad Event

3 minute read
Chris Knight avatar

Get ready to sit back and relax as Apple makes a video stream available for the world to watch it show off its latest tablets. 

You'll need a Mac, iOS device or Apple TV to join in the fun as the company unveils its winter line-up of Macs and who knows what else.

Love for All Things Mini

If popular opinion is to be believed, today marks the launch of the real iPad mini, not the lower-resolution version that shipped last year. Having eventually caught up with the market on the idea of smaller tablets, Apple looked out of step, but still came out a winner. Even though the original mini sold many millions — some 60 percent of iOS devices in the first quarter of the year — many still questioned if it actually offered a true Apple experience.

Almost exactly a year from the unveiling of the first device, Apple is expected to up the ante. The iPad event, tagged with the "We still have a lot to cover" line will come from Apple's favorite haunt, the Yerba Buena Center for the Arts in San Francisco. It is now confirmed as being live-streamed from the Apple site for the viewing public. If you have a Mac or iOS device, you can watch starting at 1 p.m. ET and 10 a.m. Pacific time. 

Apple is expected to show off a retina-display iPad mini, plus a mighty powerful iPad fifth-generation device packing similar hardware to the iPhone 5S. It could also show a new range of Mac hardware running OS X Mavericks and reposition some of its celebrated iOS apps, such as GarageBand, as freemium products. There could be a surprise too, but you won't know unless you watch. 

Learning Opportunities

Raking in the Cash

With the designs tweaked to match the latest phone models, expect Apple-worshippers to snap up the new models. As with the iPhone 5S and 5C launch, anyone expecting an Apple collapse with its new gadgets is likely to leave unhappy.


A retina mini iPad will likely sell way more than the first version, and while iPad 5 sales might suffer from this mini cannibal, Apple will still sell millions. Those expecting a reduction in prices are also likely to be disappointed, although the original mini may drop in price to create a new entry-level model category. 

While the competition continues to get better, most recently with  Nokia's first tablet, the Lumia 2520, the iOS ecosystem fortress seems pretty impenetrable. If the iPad 5 does pack 64-bit hardware Apple will also be able to spend time developing apps that can take advantage of that power to produce a new generation of show-stopping apps for next year.