Articles
Tag: digital experience
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The Many Reasons AI Should Play a Role in Your DX Strategy
AI, machine learning, and natural language processing are beginning to play a much larger role in enterprise businesses.
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Are You Making the Most of Customer Data?
Data collection is in no one’s interest when it’s not meaningfully tied to strategy.
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It’s Time for VoC to Get a Little Brother: The Voice of the Product
By using the IoT to give products a "voice," businesses can expedite the customer experience optimization circle.
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The Next Best Action: Where AI Can Help With Content Recommendations
Marketers are seeing great potential in using AI to recommend highly targeted content to users in real time.
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What’s Next for Conversational AI?
We're barely scraping the surface of what conversational chatbots can do. So what comes next for conversational AI?
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Search Makes the DAM and Metadata Oils the Search
We need search to find what we're looking for in our DAM or MAM. But search isn't as easy as we may think, especially in modern corporate enterprise systems.
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CX Decoded Podcast: Analyzing Voice-Content Prospects for Marketers
In this edition of the CX Decoded Podcast, we catch up with Preston So to discuss voice content use cases and trends.
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CO2 Footprint of Data
If we’re going to properly address the climate crisis we must address the key underlying drivers.
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As the Economy Recovers, Do You Have the Right Data to Ride the Wave?
The economic rebound will present similar challenges to the shutdown, making data teams question whether they have the correct data for marketing needs.
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Composable DXP: Is It Sales Jargon or Something More?
The term composable DXP is being used a lot lately, but what does it mean? Is it marketing jargon or something you should pay attention to?
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BlueOcean Launches New API, Salesforce Digital 360 Gets New Features & More News
Leading this week’s CX and marketing newsbyte, BlueOcean launches a new API for third party access to analytics, Salesforce Adds to Digital 360 and more.
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Do Not Track
Only collect the data that it is absolutely essential to collect. Invest lots of time and energy in figuring out what that data is.
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The Future of Business Is Open: How Open Data Is Changing Established Industries
At this point, open data should be at the forefront of digital strategy for banks, healthcare companies and software firms.
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Highlights From Google's Marketing Livestream
Catching up on the big takeaways for marketers from the Google Marketing Livestream 2021 event.
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