Articles
Tag: digital experience
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Embracing Sustainable Digital Design, Part 3
We need far more circular economy thinkers, who think of end of life as much as the launch of the shiny, new thing.
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MACH Architecture: What It Is, Why You Should Know It
MACH is a set of modern technology principles that incorporates a best-of-breed approach to constructing enterprise software stacks with modularity in mind.
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Embracing Sustainable Design, Part 2
We must take responsibility for the things we do in digital. Without responsibility there's no accountability. Without accountability there is inevitably waste.
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Martech Leaders Share 2020 Trends That Will Impact 2021
Marketing technology companies had a unique perspective on the seismic shift that took place in 2020. Here's what they think we should expect in 2021.
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Embracing Sustainable Digital Design
In every design decision we make we must think about the earth experience. Does this decision contribute to or reduce global warming?
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How SEO Can Boost Customer Experience
In SEO as in life, to get some, you have to give some. So forget about keyword stuffing and focus on providing a good user experience instead.
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3 Predictions for the CDP Market in 2021
The CDP category faces its toughest challenge yet in 2021: to prove whether it belongs.
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Improving the Customer Experience: Should You Invest in a CDP or a CRM?
Many brands are revisiting their customer experience initiatives, and are looking into investing in either a CDP or CRM platform.
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Whatever Happened to Your Company's Pre-Pandemic Plans?
Back when you were planning your organization’s strategy for 2020, chances are you didn’t factor in the impact of a worldwide pandemic.
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Omnichannel Retail Hit the Tipping Point This Holiday Season
We’ve seen the trend toward digital and omnichannel shopping grow steadily over the past several years, but COVID-19 has greatly accelerated this evolution.
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2020 Contributors of the Year: Liraz Margalit
Liraz Margalit combines psychology and behavioral economics to get to the heart of why customers behave the way they do.
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CMSWire's Top 10 Digital Customer Experience Articles of 2020
2021 is less than a week away. Whew! But before we cross the threshold to a new year let's take time to remember and our readers favorite CX articles of 2020.
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Meet Your Customers Where They Are With Location-Based Data
Brands have been using location-based data for years to improve customer experience. Here's how.
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What to Look for in a Customer Service Chatbot
All chatbots aren’t created equal.
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