Articles
Tag: digital experience
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Why the Time Is Right for Personalization
It’s been interesting to see how personalization use cases, techniques and benefits – as well as the space, as a whole, and attitudes toward it – have evolved.
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Product Information Management Is Painful Without a Single Source of Truth
Many B2B technology marketers dub their platform a “single source of truth.” It’s a bit grandiose, isn’t it?
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11 Necessary Skills and Traits for the Modern Chief Marketing Officer
Today's CMOs deal with technology, people, finance and accounting and more. It takes a special skill set to make it all work together and be successful.
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We Need Accessibility and Inclusive Design Now More Than Ever
Global Accessibility Awareness Day is more important than ever as coronavirus has forced people to isolate and rely on digital interactions to accomplish tasks.
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What Will Privacy Look Like in a Post-COVID-19 World?
What will society's attitudes towards privacy look like when we get to the other side of the pandemic?
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Testing a COVID-19 Classification
Round 2 WHO COVID-19 Classification study is still open if you’d like to do it.
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Why Enterprise SaaS Companies Are Investing in Post-Sales Customer Experience
Any investments designed to put customers, and customer data, at the heart of the business will only help companies be more competitive in the future.
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What Happens When a DXP Has a Customer Data Platform at Its Foundation
A DXP is most effective at managing content, delivering experiences and ensuring relevance when it is built on a foundation of data and customer intelligence.
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Surviving or Thriving? 4 Ways a CDP Promotes Business Growth in Critical Times
Centralizing customer data has numerous benefits for organizations, regardless of whether or not a global pandemic is in our midst.
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It's Time We Retire the Security Question
As we focus more on privacy and security, please shift away from the security question: they're outdated and who wants their childhood memories exposed?
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Beyond CDP or Bust: The Looming CDP Reality
Despite the high level of interest, the future for the basic CDP may not be as bright as it seems.
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The Big Sort: Designing a Classification for COVID-19
There are mental maps out there in humanity. We just need to discover them.
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Balancing Short-Term Agility With Long-Term Stability
The debate raging in marketing departments everywhere right now is between two seemingly opposing options: pivot or persevere?
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Why Digital Confidence Starts Within
What is digital confidence, and what does it mean to have it?
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