Articles
Tag: digital experience
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Operational Efficiency and Strategic Value: The New Currency for Martech Evaluation
Assessing how various marketing technologies differ is as important as it is nuanced. Here are four critical, yet often overlooked, areas to consider.
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4 Essentials for Building Loyalty in the Post-Pandemic Banking Market
Banks must be prepared to offer an experience that meets customers not only where they are but where they want to be.
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Preparing for a Holiday Shopping Season Like No Other
We’re headed toward a holiday shopping season unlike any we’ve experienced, and we need to start thinking now about making adjustments.
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Persevering Through the Pandemic's Slack Tide
Scientific advancement is not only possible during the pandemic but is essential to our survival.
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Up Your UX Proficiency in These Areas
There is a disconnect between people who are graduating from UX educational programs and the senior leaders and managers assessing them.
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What Do Businesses Need in an Ecommerce Platform Today?
Easy integrations, fraud protection, secure online payment options, social selling: just a few of the things to look for in an ecommerce platform.
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Print Culture Is Holding Organizations Back
Excellence in digital is inherently about maintenance and evolution through processes of continuous improvement.
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SAP to Take Qualtrics Public, Adobe Updates Personalization, Commerce and More News
Adobe enhances its personalization software and updated Magento Commerce, Sprinklr introduces Sandbox, Copilot Launches Automated CX platform and other CX news.
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The Psychology Behind Custom Product Purchases
Custom products are nothing new, but ecommerce firms are discovering the additional revenue potential that can be generated from online product customization.
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Why the Future of Life Sciences Is Digital and Direct-to-Consumer
For decades, directly connecting with healthcare customers was not front and center in life sciences. That is changing.
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How Marketers Can Overcome the AI Trust Gap
Lack of transparency into machine learning behavior causes issues of trust. Businesses must overcome these issues before it can adapt and use AI technology.
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Why Web Content Is Badly Managed
Organizations are generally absolutely awful at managing already published content. There is a sense that a subject has been dealt with.
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ICYMI: Goodbye Privacy Shield: What's Next? Google Cloud Updates and More News
Catch up on articles from the week of July 20, 2020.
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One Simple Mistake Can Kill Conversions and Revenue
Everything your company delivers, releases or offers to potential and current customers needs thorough testing.
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