Articles
Tag: digital experience
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Understanding the Myths and Realities of a True CDP
Clearing up the misconceptions, uncovering the hidden benefits and reaffirming the unique value a CDP provides.
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Publicis Buys Epsilon for $4.4B, Salesforce Debuts New Einstein Services, More News
Publicis bought Epsilon in a $4.4 billion deal, CDP provider BlueConic released AI Workbench and more in customer experience news.
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How to Measure Your Ecommerce Success
A look into the factors that drive ecommerce success and how to use them to improve your own efforts.
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Web Accessibility Serves Everyone: Here's How to Get Started
For many disabled people, interacting with website elements and accessing information online can range from difficult to outright impossible.
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8 Ways to Fix Common Post-Launch Website Redesign Problems
An outline of the most common post-launch website redesign problems and how to avoid and/or fix them.
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B2B Customer Experience Fundamentals: Listening
Technology can help with the customer experience in so many ways. But sometimes it gets in the way.
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Gartner Names Content Marketing Leaders, Salesforce Partners With Google, More News
Gartner named four content marketing platform providers leaders in its latest MQ; Decibel, Looker and LogMeIn out with new releases and more news.
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Tread Carefully with CDPs to Avoid the 'Trough of Disillusionment'
CDPs were designed to solve some of the very real problems marketers have. But they require thoughtful consideration and careful planning before leaping in.
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Why the Apache Unomi Open-Source Customer Data Platform Is Worth a Look
Developers should take note of the Apache Unomi open-source customer data platform, which recently passed a major milestone.
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Will Microsoft Acquire Adobe?
Is Microsoft set to acquire Adobe? We ask analysts and marketers for their insight and the potential impact of a Microsoft acquisition of Adobe.
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Centerbridge Acquires IBM Marketing, CDP Institute Releases RealCDP, More CX News
Centerbridge acquires IBM Marketing in a bog move, the CDP Institute Releases RealCDP, Segment Nets $175M, Lytics releases Audience Discovery and other CX News
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Clearing Up CDP Misconceptions
It's time to clear up some lingering haziness about customer data platforms.
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How Machine Learning Is Transforming the Way Marketers Engage With Customers
Machine learning can help marketers gain a better understanding of customer behavior and propensities to improve the relevancy of their engagements.
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How to Make Your Data Relationships Work: Show Some Respect
Companies, and the systems they use, must treat data with respect.
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