Articles
Tag: digital experience
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Personalize at Scale With Modular Content
It's surprising how many organizations have adopted a headless CMS without adopting a headless approach to their content strategy.
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Conversational AI: Creating a Framework of Ethics and Trust
The use of conversational and other AI applications is on the rise across many industries. But are we baking ethics and trust into these algorithms?
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Rolling Stone, Data Analysis and the Problem of Recency Bias
Recency bias is an underappreciated challenge in data analytics, particularly when historical data is used to draw trends and make predictions.
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Making Visible the CO2 in iPhone Updates
The method you use to transfer data has a big impact on the energy requirements and thus on pollution.
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Progress Announces Availability of Sitefinity DX 14.0
Progress' newest DXP update supports composable experiences. The DXP provider added enhancements to its content, integration and analytics capabilities.
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Are Conversational AI Companions the Next Big Thing?
While social or companion robots may sound like something one would only see in a science-fiction movie, conversational AI bots are becoming the norm.
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The Link Between Digital Transformation and Customer Experience
Even if improving customer experience isn't your primary goal in digital transformation, it is important to understand how CX connects to your initiative.
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What Does Your Data Do For You?
What do we need our data to do for us?
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Principles for Designing Sustainable, Environmentally Friendly Websites
When it comes to web design, the best thing you can do for the environment is nothing.
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Extensible AI Is Key to Delivering Great Omnichannel Experiences
AI can play a significant role in helping businesses understand customer behaviors and expectations. So why isn't every business using it?
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Getting to the Heart of Data-Driven Experience Optimization
How do marketers reconcile the increasing customer demand for CX with decreasing CX expenditure? It starts with how we use data.
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What Is a Composable DXP?
The term composable DXP has recently grown in use. We take a look at what it means, and the associated benefits and downsides of such an approach.
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What Tesla Gets That Apple Understood Before It
Apple branded its products in such a way that ownership of its products would connote desirable character traits. Tesla is taking a page from Apple's book.
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How You Can Learn to Love Content Optimization
Do you think about content creation as a linear process? If so, you're shortchanging your content strategy. Here's how to change to an iterative process.
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