Articles
Tag: digital experience
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Conversational AI Needs Conversation Design
Brands are using conversational interfaces to deliver customer experiences, but there's a catch: designing these conversations may be harder than they thought.
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How a Data-Driven Company Culture Can Enhance Digital Experiences
Companies across all industries are under increased pressure to deliver enhanced digital experiences.
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What Does Digital Transformation Mean for Your Organization?
Digital transformation means different things to different industries and companies and as such they view it from entirely different perspectives.
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The History and Future of Wi-Fi
The internet as we know it didn't come into existence until the 1990s, but the story of Wi-Fi started decades earlier.
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AI Frontiers: Fascinating, Fake and Terrifying Content
As the frontiers of technology are pushed, the law of unintended consequences often rears its head in unexpected ways.
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Taxonomy & Metadata: The Menu and Ingredients for Your DAM Restaurant
DAM is more than just a parking lot where customer experience assets sit.
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5 Principles for Smarter Customer Data Management
Whether you’re just starting to think about your data, or have been managing your data for a while, a few fundamental principles hold true.
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3 Questions to Answer Before Embarking on a Martech Stack Revamp
As leaders embark on a martech stack revamp, answer three essential questions before investing in a new solution.
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Prioritization Is Key to Growing Your Business
Instead of scrambling to frantically cover all our bases, learning how to prioritize what’s most important could be the key to success.
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Should UX Practitioners Learn to Code?
UX is a unique specialty. Trying to become a unicorn, where you perform tasks beyond UX specialties, doesn't help anyone.
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Is Your Marketing Platform Really Open?
Despite the influx of new tools, many of today’s marketing clouds remain closed off and stagnant.
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Don’t Fear the Reaper: Helping Employees Understand and Use AI
People bring a lot of baggage with them when it comes to AI. Before you can expect them to work with it, you first need to get them to understand what it is.
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Salesforce Powers Ahead With Tableau Acquisition
Salesforce extends its reach in the data analytics space with the Tableau buy, but Tableau customers have reservations.
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5 Ways to Recession-Proof Your Business With Customer Experience
Focus on becoming indispensable to customers — and be one of the lucky ones who emerge from the potential downturn.
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