Articles
Tag: digital experience
-
Will the CDP Marketplace Consolidate in 2020?
The CDP market is still young, which brings with it instability. Here are a few points for those in the market for a customer data platform to consider.
Continue reading...
-
Align People, Process and Technology for Data-Driven Marketing Success in 2020
Planning requires collaboration and teamwork across business units, which likely all have their own priorities. Here are some concrete steps to reach alignment.
Continue reading...
-
Salesforce CMS – The Trojan SharePoint of our Time?
Salesforce CMS could have the same effect that SharePoint had on intranets a decade ago. Wasn't the best product, but it was part of an existing infrastructure.
Continue reading...
-
How to Take Your Chatbots to the Next Level
For brands to offer the kind of on-demand, self-service experience customers expect, AI-powered chatbots will be an important part of the CX mix.
Continue reading...
-
UX Pros Design for all Possible Outcomes — Including Bad Actors
Great CX and UX professionals should have the ability to imagine more than the “happy path,” where everything goes right for the customer and the system.
Continue reading...
-
Why Single Page Apps Are the Hottest Trend of 2020
Why are single page applications such a hot trend in the world of web development and digital experience? CMSWire asks those in the know.
Continue reading...
-
The Great Personalization Con
Personalization is really, really hard work, fraught with privacy concerns, and an unparalleled ability to annoy the hell out of customers.
Continue reading...
-
What DTC Companies Know About Delivering Great Customer Experiences
Digitally native and DTC companies know better than most that delivering consistency and engagement is critical to converting customers.
Continue reading...
-
Don't Let Your CX Efforts Go Bust Over the Holidays
Even the strongest customer experience program is put to the test during the holiday season. Here are some tips to prepare.
Continue reading...
-
Sprinklr Acquires Nanigans' Social Tech, Episerver, Terminus Name CEOs, More News
Sprinklr acquires Nanigans' social business, Episerver, Terminus each name CEOs, Amperity CDP releases 'Parallel Environment' and other CX News.
Continue reading...
-
SMS Marketing: 5 Things You Should Be Doing and 3 Things You Should Avoid
SMS marketing is growing, and marketers need to know the dos and don'ts of text message marketing as they head into 2020.
Continue reading...
-
Hyper-Personalization: Why a CDP Isn't Everything
Many marketing teams are turning to CDPs to aggregate vast amounts of data and deliver their hyper-personalization strategies. But is a CDP really necessary?
Continue reading...
-
The Top 10 Ecommerce Trends for 2020
Gartner analyst Mark Lowndes spoke at the recent Modern Commerce Day 2019, where he outlined the 10 ecommerce trends he’ll be keeping tabs on in 2020.
Continue reading...
-
Where Does Salesforce CMS Fit in Content Management Industry?
While not a CMS leader, Salesforce may be on its way there with its new acquisition. So, what does the new Salesforce CMS signal to the WCM industry?
Continue reading...