Wende Cover, director of marketing at Microstrategy, expects the Mobile Internet to dwarf all previous Information Technology waves with its sheer size (number of users) and convenience. As a result, mobile devices such as the iPhone and iPad will become the de facto way that companies access business information (BI). That’s why many businesses are recognizing the value of empowering their executives, workforce, suppliers and business partners with actionable information at all times, not just while they are at their desktop computers.

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The ability to access business information 24x7 shortens decision-making time, streamlines business processes, enhances collaboration and makes every location an office.

Today, many people prefer to consume business intelligence on their mobile devices rather than on their desktop computers, since mobile devices are more portable, always on, and always connected,” said Cover. “Mobile business intelligence is a logical extension of traditional business intelligence, but requires even higher performance, with the ability to serve even larger user populations and provide rapid responses to business queries.”

Accordingly, MicroStrategy has released MicroStrategy Mobile, which enables companies to extend graphs, grids, enterprise reports and information dashboards to the iPhone and iPad. Its architecture is engineered to eliminate performance bottlenecks and scalability barriers to BI can be provided to an ever growing user base.

By taking advantage of the native capabilities of the iPhone and iPad, the aim is to deliver an enhanced business intelligence experience to users, said Cover. By leveraging the user-friendly features of the iPhone and iPad, MicroStrategy Mobile provides intuitive business intelligence that is optimized for the mobile user,” she said.


Some of the features of MicroStrategy Mobile include:

  • Integrated Mapping: Integration with Google maps for visualization of geospatial data and rapid location identification.
  • Multi-touch: Leverages the new Apple multi-touch gestures, such as swipe, tap, flick and rotate for navigation.
  • BI-specific Gestures: Specialized data gestures such as drilling and paging that extend native iPhone functionality to enhance data exploration.
  • App Integration: App functionality can be extended by integrating with other on-device apps, including e-mail, browser and text messaging; third-party apps such as social networks or payment solutions; and existing enterprise systems or data sources.
  • Sensor-based Query: Integrated with on-device sensors, such as the GPS receiver, accelerometer and bar code reader, to accelerate query speed and relevance. For example, since the device already knows the user’s location, there is no need to manually enter the address.
  • Mobile Information Capture: Users can capture information with on-device sensors, such as a camera or bar code reader, reducing the need for manual data entry.

According to Cover, existing MicroStrategy projects can be extended to the iPhone, iPad and BlackBerry within several days. It is priced from US$ 550 to US$ 2000 per user.

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