Making the Social Wall Work for the Enterprise
Recently, we spoke with Ram Menon, Executive Vice President, Worldwide Marketing at TIBCO, about tibbr 3.0.
When it comes to enterprise collaboration, companies spend too much time trying to replicate Facebook’s interface, rather than trying to create something that emulates its functionality. The social wall is what we’re after. But instead of just individuals posting updates, what if your CRM system could post an update? With tibbr, that becomes a reality. With tibbr 3.0, the social wall comes to life with new capabilities for tangible, practical interactive engagement. Let’s take a look.
It would be one thing for tibbr 3.0 to introduce video conferencing or desktop sharing. By themselves, they are tools that help to connect people. But tibbr 3.0 doesn’t just introduce one. Instead, it introduces three features: Video conferencing, desktop sharing and voice, all designed to make the other more useful. Tibbr 3.0 understands that impromptu, ad hoc collaboration is about immediacy. You can’t be expected to plan inspiration. When the idea happens, you need to be able to share dynamically.
TibCast, tibbr's high-definition multiparty video conferencing, lets you address issues as they arise
With tibCast combines social, video conferencing, desktop sharing and archiving into one package and delivers it in the relevant context -- right on your wall. Knowledge sharing never looked so easy and functional. See a post that requires instant clarification or face-to-face collaboration? Users can respond by starting a video conferencing session, and tune in the relevant people to your live discussion. tibCast allows switching to desktop sharing, as well as recording and storing of the session to be posted afterward, and searchable for those missing in attendance. Add tibVoice into the equation, and you can post a voice memo on a specific subject,giving you a static-free microphone to share your ideas, loud andclear.
Call it in using tibVoice; your voice memo will publish to your wall or designated tibbr subject.
Like, Share, Act!
Within consumer communities, “liking” something on Facebook can lead to consumer transactions. Within the enterprise, “liking” doesn’t do much. tibbr 3.0 adds an “Act” Button that users can click to respond. By acting on this information right within tibbr, users can approve a purchase order or order more inventory for a popular item without leaving tibbr.
A Way to Control Social Sprawl
Like growing neighborhoods, the enterprise is struggling to contain social sprawl. With so many ways to engage with online users, it’s not always clear how they can effectively leverage the conversations taking place. Tibbr introduces tibbrCommunities, designed to manage, create and monitor intranet and multiple extranets. For community managers, they have the convenience of one interface that unifies the user experience, while IT has the peace of mind that authentication and access policies for multiple social communities are being appropriately managed.
tibbrCommunities can create, manage, interact and monitor customers, partners, resellers and vendors from one interface.
Reflecting the Enterprise's Social Interactions
tibbr 3.0 is reflective of the enterprise. If the social wall is the future of interactions with capabilities for providing a window on what’s going on around you, why must it stop at work? If the average employee logs into 9 different systems, why not make it easier for them to integrate, collaborate and engage with others? Tibbr 3.0 makes it easier for everyone -- people, processes and systems -- to get work done.