Articles
Tag: social engagement
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Why Marketers Think LinkedIn Is On the Rise
The social media landscape is changing rapidly and marketing departments need to rethink their social media marketing strategies and initiatives.
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Marketers Are Mastering Digital Advertising, Adobe Suggests
Adobe's fourth quarter 2014 Digital Advertising Report shows digital advertising is becoming increasingly efficient — and that smart advertisers understand the nuances of customer behaviors, including the top days of the week for search. The report analyzed search and social media data and trends around Google, Yahoo/Bing and Facebook.
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Gleanster Names Leaders in 4 Key Software Categories
It's not the Gartner Magic Quadrant. It's not the Forrester Wave. And that's exactly what Ian Michiels likes about it. Michiels' firm, Gleanster Research, has produced four software industry ranking reports. Gleanster calls each of them a FLASH, and the latest come in the areas of marketing
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Social Media Briefs: YouTube Outage, Twitter Pulls a Plug, the Secret Lives of Pins
This week: More social media outages, LinkedIn revealed Showcase Pages and new insight into the value and lifespan of a Pinterest pin.
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Social Engagement: Missed Opportunities or Meaningful Experiences?
In March, we mentioned that through a partnership with Fan Appz, SAP users will be able to develop more personalized and engaging social media posts and campaigns, which can lead to a better relationship and customer experiences with their targeted audiences.
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Google Hangout Reminder: Universal Social Engagement Standards #cxmhangout
The time is upon us! We're just a little under an hour away from this month's Google Hangout. We'll be talking about Social Engagement Standards -- how can businesses establish the value of social engagement? Is it even possible? We have the basic social standards in place.
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Google Hangout: Universal Social Engagement Standards #cxmhangout
A "like" is to "Tweet" as a comment is to... With new platforms to support social business emerging every year, the need for a standard method of engagement measurement grows stronger.
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A Look Back at Social Media in 2012
In 2012, the social media landscape got manicured. Many more prominent channels emerged and older ones became more refined as they worked to embrace where and how we engage, manage and otherwise share information.
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Adobe's Global Digital Advertising Update Sees Increase in Social Engagement and Mobile Traffic
Adobe has released their Q3 2012 Global Digital Index Report, which analyzes and reports the findings on social engagement and paid searches. Adobe is pretty focused on the customer experience. The provider of digital marketing solutions conducts a lot of research into trends in its industry.
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Atlassian Releases Confluence 4.2, Adds Social User Engagement Features
Atlassian's Confluence 4.2 includes social user engagement and content discovery features and content editor enhancements. Confluence Confluence 4 rolled out in September 2011, with improved editing features and a focus on quick content creation. Here comes another release that gets a bit more social. "Confluence 4.
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EPiServer Makes Multi-Channel Social Engagement Easier
EPiServer, a provider of web content management (WCM) and engagement products, has announced the availability of a new add-on for their WCM platform. The new component, Social Reach, provides a single interface for users to personalize and communicate content across multiple social networks. More Social, Less Work Social media
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Research Reveals 'Social Media Variance' Between Customers, Marketers
We continually talk about how to keep customers engaged after they “like” or follow you online. A new study by that Chief Marketing Officer Council sheds some light on the issue.
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HiveMyne Acquires AskMe, Shows How to Socialize Your Knowledge
What do you get when you combine social business software with a social knowledge management application? An opportunity to engage employees, of course. That’s exactly what Hivemyne hopes to do with its acquisition of AskMe. Hivemyne helps companies “socialize their knowledge” and with AskMe, which was recently featured in
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ON24 Brings Real Engagement to Virtual Events
We all know what it’s like when our eyes are bigger than our stomachs. When your ideas are bigger than your technology, it can feel similar.
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