Mega tech executives like Larry Ellison don’t know this quite yet, but developers will be the kingmakers of the big data era. Gone are the days when software vendors win business by wining and dining C-level execs and presenting them with glossy request for proposal responses that took months to prepare.

Today’s business bosses are far more tech savvy than those of yesteryear. When they have problems to solve, they know that solutions can be delivered in short order, which means that there isn’t time to hit golf balls, or sit around in long, bureaucratic meetings shopping for vendors. They want to see prototypes now and solutions in full bloom tomorrow.

This is, after all, an open source world, where there’s no need to make decade long commitments, where software is free to try, where proof of concepts (POC) can be delivered in days or weeks, and where newly developed applications can become operational in weeks or months versus years.

While many things can factor into the success or failure of a project, having smart, invested developers who are passionate about a particular database, or other technology is key; after all, these are the people who know how to write the data-driven apps which Enterprises must leverage to win business in today’s marketplace.

DataStax Delights Developers by Freeing Them from Dull Work

As we’ve written before, DataStax, which provides the DataStax platform, a commercial offering built around Apache Cassandra, powers some of today’s biggest data-driven companies like Netflix, eBay, Constant Contact and Adobe, among others. The engineers at the company not only contribute code to the Apache Cassandra project, but they also build tools into their platform that allow developers to spend more time building business winning applications and less time maintaining databases.

Introducing DataStax DSE 3.2

It’s in that light that later today, DataStax will announce the availability of DataStax DSE 3.2. This release includes built-in automatic management services, which allow users to pro-actively manage and optimize their database clusters. The company says it is the first NoSQL database that offers this feature.

The new DataStax version also includes visual monitoring tools that allow companies to put their database operations on “auto-pilot,” confident that they will have the capacity needed to meet their customers’ demands and ensure constant uptime.

By automating repair and capacity planning functions, DataStax Enterprise 3.2 allows developers to focus on their revenue-generating applications instead of their underlying database technology,” says Robin Schumacher, vice president, products, DataStax. “With DataStax Management Services, DSE 3.2 delivers an easy to use and reliable out-of-the-box experience for companies who want to reap the scalability and availability benefits of Cassandra without the operational overhead of open source software.”

The bottom line is that companies who use DataStax Enterprise 3.2 will empower their developers to deliver brilliant solutions and, at the same time, require less administrative manpower, incur fewer costs and get better performance. Who doesn't want that?

When Developers Win, the Business Wins

The world of open source software is full of choices and the most widely used Apache projects -- and the commercial vendors that support them (like Apache Cassandra and DataStax) -- are providing software and services that are becoming increasingly irresistible to the Enterprise.

These new databases are less expensive to use; they are scalable, agile and there’s no long term lock-in. If commercial providers of open source software and services want to win, they must provide the best products and empower developers to do their best work versus spending time on cumbersome tasks that can be automated. DataStax gets this and so do the Enterprises who are shopping for software.