Articles
Tag: big data
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What Is a Customer Data Platform (CDP)?
We cover what a CDP is, what it isn't, to help understand how these marketing managed platforms can help create a unified customer experience
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Using AI to Build More Personal Customer Connections
AI and machine learning are critical to get the most of your customer data and create personalized experiences that demonstrate empathy and authenticity.
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Where Big Data and Knowledge Management Intersect in 2021
Five years ago I wrote about where big data and knowledge management overlap. Needless to say, a lot has changed in the intervening years.
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7 Big Problems With the Internet of Things
If the IoT is exposed to weaknesses, then so are enterprises that are connected to it. Here are the current challenges facing IoT security and success.
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Many Organizations Put Big Data Aside To Focus on Small Data
If analytics has been largely driven by big data sets in the past, that could be about to change as enterprises start looking at the benefits of small data.
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Drowning in Data: Is Your Data Strategy Helping or Hurting Your Brand?
Not all data is valuable or actionable and discerning which is which can be hard. Learn to craft a successful data strategy that can help a brand learn to swim.
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What Ever Happened to the Sexiest Job of the 21st Century?
LinkedIn is full of between gig data scientists. Has the sexiest job lost its allure?
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Cloud-Based Quantum Computing Shows Increasing Enterprise Interest
While quantum computing is still in its infancy and too expensive for most enterprises, the emergence of cloud quantum computing could change that. Here’s why.
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Dear Business Leaders: Stop Treating People as Data
Digital innovation hasn’t changed the need for a business to relate to people as people.
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Revitalizing the Consumer-Brand Trust Economy
How does a brand rebuild the trust dynamic when consumers are wary — and with good reason?
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How Cloud-based Data is Empowering the Digital Workplace
Data, more specifically, data stored in the cloud, is the thread tying digital workplace technologies together. Here is why.
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Chief Data Officer Enters v4.0: What Does That Mean?
The workplace is using increasing amounts of data to run applications and achieve business goals. As a result, the role of chief data officer is evolving.
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Embracing the Era of Deep, Small Data
Big data's replacement is knocking on the door, but it might sound counterintuitive: small data.
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Take the Hybrid Road to Digital Excellence
Technology transformation doesn’t happen overnight, regardless of what vendors might like you to believe.
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