Google Steps Up Enterprise Cloud Efforts, Takes on Amazon Web Services

3 minute read
Josette Rigsby avatar

Google has made several announcements that couldincrease the pressure on other enterprise cloud vendors. New service levelagreements, lower cloud storage pricing and a new relational database servicemight give Google the momentum to move from the developer ranks to trueenterprise class.

New and Slightly Used Features

Google began offering a limited preview of its newrelationaldatabase as a service, Google Cloud SQL, last week. The serviceallowsusers to leverage a database for their applications without the administrative effort. The service is continuing in preview status at no charge. Perspective users can contactGoogle to participate in the preview.

Google has alsopromoted its storage offering from the lab to aproduction offering. The cloudstorage service was introduced last yeartargeted at developers, but Google hadlarger ambitions for theproduct -- the entire enterprise.

In addition to leaving the lab, the service is gainingseveral newfeatures such as access to usage analytics, that should also improve enterprise attractiveness.

Google is also lowering the pricing for theservice.Google is now offering data uploads at no charge and downloadsbegin at $0.12per TB in the U.S. and Europe, $0.21 per TB in Asia.Google also chargesminimal fees for requests for manipulating data(PUT, GET, POST, etc.). Thiswas probably a good move after theirGoogle App Engine price increase debacle.

Learning Opportunities

Google also announced a new release, version 1.4, of theircloudbased prediction API, which gives users access to machine learning inthecloud. Customers seeking to create recommendation engines orsimilar serviceswill be pleased they don’t have to do all of the heavylifting to create thefunctionality.

Enterprise Support Options

Service and support is a big deal in the enterprise market.Riskaverse executives like someone to call if things bite the dust. Googlelikelyrealized that to be truly competitive in the enterprise marketit was criticalto offer this technology insurance policy, spurringtheir introduction of thenew Google App Engine Premier Accounts.

Inaddition to support, subscribers tothe new services receive a 99.95percent uptime guarantee and the ability tocreate an unlimited numberof applications. Pricing for the service is US$500.00 per month, whichhas can be paid via invoice in addition to credit card --anothernecessity for many corporate customers.

The competition in the cloud market is intense, and it’s notlikelyto settle in the near future as more companies embrace the environment. It remains to be seen who the actual leaders in the space will be Doyou thinkGoogle’s move will give it footing in the enterprise? Let usknow yourthoughts.

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