Articles
Tag: google
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ICYMI: Desktop-as-a-Service Is on the Rise, Marketing Lessons from Facebook's Outage
Collecting some of our stories from the past week on CMSWire in the areas of customer experience and employee experience.
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ICYMI: Are Marketers Ready for 2022? What's Behind Intuit's $12B Acquisition?
Catching up on the highlights from some of our articles on CMSWire.com from last week in our ICYMI feature.
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What's Inside the Latest Google Analytics 360 Updates
Google updated Google Analytics 360 platform with an eye towards improving reporting capabilities for wide-scale campaign measurement.
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Is It Time to Add Google Local Service Ads to Your Marketing Strategy?
If you provide a local service, you should advertise locally. In this article, we’ll explain both why and how.
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Google Analytics Modeled Conversions Pick Up Where Cookies Leave Off
As the sunset of third-party cookies looms large on the tech horizon, marketers have been looking for alternatives to fill in the gaps.
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How Google Optimize Testing Can Help Improve Customer Conversions
Using test platforms like Google Optimize can help businesses choose the right assets and landing pages to improve customer experience and conversion.
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Microsoft, LinkedIn, Teams Pulled Together, Google Offers up Spaces & More News
Microsoft adds muscle to Teams, Google offers everyone some Spaces, Automation Anywhere may be looking at an IPO and more digital workplace news.
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Amazon, Microsoft, Google Are Top Cloud Providers, But That May Not Always Be
While it's clear that AWS, Microsoft and Google are dominating the cloud space, there are no guarantees that this will always be the case. Here's why.
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The Environmental Cost of Search
The brain is very efficient, much more environmentally friendly than Google or any AI. We should use our brains more.
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Tech Giants Postpone Return to Workplace, FileCloud Steps Security up & More News
Big tech companies postpone the return to the workplace, Qualtrics measures employee experience, FileCloud focuses on security and more news.
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How to Improve SEO Through Keyword Mapping
Keyword mapping moves beyond the focus on single keywords to align your website to customer needs as expressed in the phrases and questions in customer queries.
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Google Gave Us a Reprieve on Cookies. My Advice? Don't Take It
The organizations that see Google's delay as a chance to transform and ready their business for the future are going to win the next decade, pure and simple.
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How Google Analytics Consent Mode Helps Protect Customer Privacy
Google introduced Google Analytics Consent Mode in beta last fall to help brands manage the consent a consumer grants a given site. Here's how it works.
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How Google Analytics Tech Report Can Inform an App Launch or Marketing Strategy
GA4 Tech Report is a hold-out from the platform's launch in 2009 for good reason. Insights into tech preferences can help shape future strategies.
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