Articles
Tag: google
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Microsoft Debuts Viva Goals, Google Revisits Classic Sites Shutdown Timeline, More News
Microsoft puts Ally.io buy to work in Viva, Google pushes back Classic Sites shutdown (again), Miro overhauls its developer platform and more news.
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Google Unveils Digital Workplace Plans for the Coming Year at Google I/O
The Google I/O developer conference this week covered a wide range of topics, but did include new upgrades and releases for the digital workplace.
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Google Analytics Introduces Migration Tool for Conversion Transition to GA4
Google is introducing a migration tool that allows existing goals in Universal Analytics to be imported into Google Analytics 4.
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Google Is Forcing the Switch to GA4 — and Many Brands Aren’t Happy
Google is forcing the switch to Google Analytics 4, causing headaches for many marketers. Find out exactly what changes — good and bad — are in store.
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New Wave of Collaboration Apps Look to Cover All Team Collaboration Needs
Four pillars form the foundation of team collaboration — and an increasing number of collaboration apps are looking to incorporate all four.
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Adobe Explores In-Demand Skills, Cloud Services Drive Microsoft Growth, More News
Microsoft's cloud business delivers in latest earnings call. Adobe identifies in-demand skills. Snowflake, Sonar and Google round out this week's news.
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How Did Google Get a Stranglehold on the Digital Ad Marketplace?
Monopolies, missing money, collusion — oh my! Learn how Google rose to dominance in the digital ad space, and what it could mean for marketers going forward.
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How to Analyze Impression Share in Your Digital Ad Campaigns
Impression share is an indicator metric for comparing ad performance against the performance of others' ads.
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Google Meet Gets a Makeover, Asana Research Explores Impact of Hybrid Work, More News
Google gives Meet a makeover to improve hybrid meetings, Asana research shows workers struggling, plus news from Microsoft and Crestron this week.
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Google’s Move Away From Universal Analytics: What It Means for Digital Marketers
The switch to Google Analytics 4 will mean major changes for marketers. Learn what you need to do — and when — to keep your strategies up-to-date.
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Google Says It 'Reimagines' Contact Center Customer Experience With New Solution
With the Google Cloud Contact Center AI Platform, Google now provides an out-of-the-box contact center solution.
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The Big Tech Antitrust Movement Is Finally Showing Results
Google opened direct payments to Android developers and Europe passed the Digital Markets Act. It’s not the return of the free market, but it’s something.
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How Google TOPICS Impacts the Analytics Ecosystem for Marketers
Google has replaced FLoC with an algorithmic API framework called TOPICS for its privacy initiative. Will it ultimately benefit marketers and consumers?
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Microsoft Teams Marks 5 Years With Collaboration Upgrades, Google Improves Smart Canvas, More News
Microsoft Teams celebrates its 5th birthday, Google adds functionality to Smart Canvas and news from Zoho, FutureAI and Laserfiche rounds out this week's news.
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