Articles
Tag: google
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How to Use Google Analytics Lifetime Value Reports to Highlight Valuable Marketing
You have a lot of reports to examine, but not sure what should be used for discovering long-term value, try Google's Lifetime Value Report.
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Google Executive Shines Light on the Path to AI in the Enterprise
A Google AI executive spoke to a crowd at MIT about big AI questions and what it takes to bring artificial intelligence into an organization.
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Slack Anticipates Growing Pains, Microsoft–Oracle Partnership Deepens, More News
Digital workplace news from ShareGate, Google, Slack and Microsoft in this week's news round up.
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Google Analytics App + Web Simplifies Cross-Platform Measurement
Google Analytics' new property, App + Web, allows marketers to combine the dimensions and metrics of app and website data into a unified report.
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Box’s Strengthens Security, CCC Joined By Major Tech Players and More News
Box strengthens it's security, CCC joined by major data players, and Google Hangouts/G Suite users get a reprieve and other workplace news.
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How On-Page and Off-Page SEO Work Together to Boost Rankings
On-page and off-page SEO are different, but equally important, here's a look at how they work together to boost your site's search engine rankings.
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Gartner Describes CDO v4.0, Microsoft Axes Skype for Business Online and Other News
Gartner says CDO role is evolving, Microsoft shutting down Skype for Business, Apple joins the data transfer project and other news.
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Google Hints at Search Console API Update: Implications For SEO Strategy
Google has made a series of smaller announcements related to its Google Search Console API which signal significant changes ahead.
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Slack CEO Responds to Microsoft, M-Files Ups Its Office 365 Integration, More News
This week, Slack responds to Microsoft's Teams figures, M-Files uncovers data in Microsoft apps and Google gives up on China search ambitions.
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Google Tag Manager Adds to Marketer's Toolkits With Custom Tag Templates
Google added to its recent Tag Manager related announcements with the launch of custom tag templates in May.
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Slack's Stock Takes Off, Big Data Tops Digital Workplace Must-Haves, More News
Top 'must-have' tools in the digital workplace, Nuxeo's new cloud offering, Gmail dynamic email update and more digital workplace news.
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How Google Tag Manager Trigger Groups Improve Analytics
Trigger groups can allow a sequence of triggers to be associated with specific page elements to better understand customer behavior.
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Microsoft, Oracle, Google Up the Cloud Ante, The Intersection of Digital Maturity and Innovation
MIT SMR and Deloitte examine the state of digital businesses; Microsoft and Oracle meet in the cloud, Google buys Looker and more digital workplace news.
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Frontline Workers Isolated From HQ, Box Simplifies Process Automation
Workplace by Facebook studied communications habits and attitudes of frontline workers, Box upgrades Box Relay, and more news.
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