The use of smartphones, tablets andother mobile devices has grown rapidly over the last decade, allowing consumersto become constantly connected. Despite the enormous market potential, themobile experience that many organizations provide is nothing less thanpainfully slow -- a definite negative in the impatient world of the web. Content delivery network (CDN) provider Cotendo (newssite) has announced an offering that might help. Cotendo has announced anextension of its web acceleration service, the Mobile Acceleration Suite (MAS),that can significantly reduce page load times on mobile devices. 

Fast Sites Everywhere

Users don’t like slow sites, no matter what device they areusing to browse a site. Slow loading reduces customer conversions and engagement. Accordingto Cotendo, use of the Mobile Acceleration Suite can result in up to a 33% performance improvement fordelivering content without having to modify the original site. MAS applies optimizationsto speed mobile content delivery at the logic, content and network layers. Cotendo’sweb acceleration software is used by many demanding web applications, and althoughthe mobile optimization service was just announced, it is already in use at anumber of Cotendo’s existing customers.

Cotendo’s newest solution supports all types of content,including highly dynamic sites that are challenging for content deliverynetworks (CDNs) and even specialized mobile solutions to support. Mobilecontent may vary by device type, user profile, location or cellular network.Truly optimizing the mobile experience requires consideration of a multitude offactors such as device capabilities, network conditions and storage size. MASis aware of device, network,location and context, enabling the tool to make informed decisions regarding contentoptimization.

Despite the technical complexity of managing mobilecontent, Cotendo has also made its technology easy for customers. No applications changes are required on the website application side. In addition, the companyprovides a web-based portal to manage MAS and other Cotendo offerings. Theportal provides a detailed real-time view of traffic volumes, site usagepatterns, and associated costs. MAS also integrates with the company’sother content acceleration solutions -- a key benefit for organizations that areseeking a holistic content acceleration solution. MAS offers:

Learning Opportunities

  • Optimizedreliability and performance over inconsistent connections
  • DynamicContent Acceleration for personalized and adapted content, with accelerated SSLand object caching
  • Modificationsthat optimize source content for mobile devices
  • Mobile logic optimizations that“forward deploy” key cloud logic and data

Cotendo Gets a $17 Million Investment

In addition to the mobile acceleration, Cotendo has also announced the completion of a US$ 17 million private funding round. Cotendo says the influx of cash will be used to provide even more innovative solutions for delivering content quickly. The company has an impressive list of supporters like new business partners Citrix and Juniper networks. Cotendo also plans on plans on expanding its operations across Asia and Latin America where consumers are more likely to have a smartphone to access web content instead of a PC.

As Internetaccess on mobile devices continues to grow, more prolificorganizations willbegin seeking innovative solutions to ensurecustomers have a positive experience across all delivery channels, andCotendo hopes that it will be on that list.