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Jamba, a global provider of digital entertainment services, has just tapped IMImobile to bring content to the mobile frontier, joining brands like Airtel, Vodafone, Cable & Wireless and Google. IMImobile provides carrier-fit messaging platforms and gateways, as well as voice platforms and content management systems. On its VAS Network Center in Hyderabad, IMImobile will manage Jamba's mobile services and provide technical support 24/7. Its suite includes community and user-generated content apps, video streaming, caller ring back tones, and interactive portals. Jamba is part of a joint venture between News Corp and VeriSign. It boasts offices in Berlin and Los Angeles, and it operates mainly in the creation and marketing of mobile ringtones.