The collective gasps regarding Microsoft’s announcement that it was developing its own Hadoop distribution (hot on the heels of Oracle’s NoSQL about-face) might have drowned out another newsworthy announcement from the Microsoft SQL Pass conference. Microsoft detailed its mobile business intelligence roadmap, and surprise, surprise, it’s not all about Windows 8.

Business Intelligence for All

Microsoft’s recent SQL Pass conference was full of information and announcements about the Seattle giant’s data strategy. In all of the excitement, you might have missed one -- the company’s mobile business intelligence (BI) roadmap, which includes some big developments in 2012. Microsoft Corporate Vice President Ted Kummert detailed the roadmap for mobile BI in his day one keynote at the conference. If you missed it, it was probably because the speech also discussed:

  • Big data strategy
  • Several new BI products like Power View
  • The final names for multiple awaited projects
  • Community Technology Preview availability of SQL Azure Reorting

in addition to several other juicy tidbits of information.

According to Kummert, Microsoft is committed to delivering  interactive and immersive BI experiences to a variety of mobile devices. Support for non-Microsoft platforms will begin in 2012.

Microsoft's mobile BI strategy

Microsoft's mobile BI strategy

Microsoft plans to support browser-based applications such as Reporting Services and PerformancePoint on iOS in the first half of 2012 and touch-based applications on iOS and Android by the second half of 2012. Some prospective users may be expecting these enhancements with the release of SQL Server 2012. Microsoft hs made it clear this will not be the case, stating they would

ship outside of the final release of SQL Server 2012 in a separate ship vehicle, the details of which are yet to be finalized.”

What This Means

Despite popular perception that Microsoft only acknowledges its own existence, recent moves suggest the company is aware that it is not the only player in the technology ecosystem. Instead of attempting to squelch competition or suggesting new technology developments were ridiculous (I’m looking at you, Larry Ellison) the company has instead decided to make its technology accessible to a wider audience. This is a smart move, especially in the mobile space where the market is huge, and not dominated by Microsoft.