Feature
Thanks to everyone who joined us at our #socbizchat Tweet Jam this week. The topic was the evolution of enterprise collaboration, and we sought to better understand what collaboration is, how it works best, how we can prepare to overcome its challenges, and learn where it's going. As always, the conversation was fun and informative, representative of the talented and experienced voices that took park. Let's take a look.
100% Organic Collaboration
Working collaboratively, definitions of collaboration began to take shape with several themes beginning to emerge. Concepts such as productivity, utility, value and shared goals were discussed, as was the idea that the best collaboration is organic and unforced.
[View the story "Q1. How do you define collaboration?" on Storify]Q1. How do you define collaboration?
Storified by CMSWire.com · Thu, Oct 25 2012 05:39:16
Q1: Collaboration is cohesive work towards a common goal. It is already happening every day with or without social tools... #SocBizChatBlue Rooster
Collaboration is simply people working together toward a goal. No need to overthink it. #ESGGlobal #socbizchatTom Petrocelli
Q1: It is the addition of social tools that has streamlined communication and efforts between team members #SocBizChatBlue Rooster
Trend in 20th century to specialization. Reversing. Emphasis on teamwork not individual work. #ESGGlobal #socbizchatTom Petrocelli
Q1: Social Collaboration is all about increasing productivity of your employees #SocBizChatBlue Rooster
Q1 "Collaboration" is what we did with email, phone, fax. Today social is just how we communicate #socbizchatRob Howard
@robhoward email, phone and fax are still collaboration tools, but now part of a broader mix with newer tools too. #socbizchatmediamutt
collaboration is all about working with people to do tasks - it could be social, it could be documents, it could be ideas #socbizchatdlavenda
Q1 Two or more parties working together, introspectively to achieve a symbiotic goal or objective. #SocBizChatKimberly Samuelson
@cmswire collaboration is people working together. #socbizchatMaria Ogneva
Q1: to cooperate with or willingly assist an enemy of one's country and especially an occupying force #socbizchatGordon Ross
Q1 Define Collaboration: A group, actively engaged in the pursuit of an answer to a question. Medium and methods vary wildly. #socbizchatDustin Collis
Q1 Collaboration is a recursive process, involves multiple people, requires determination and leads to a shared objective #socbizchatMark Klinchin
Q1 Collaboration: 2 or more people working cooperatively on a common objective #socbizchat #socbizchatmediamutt
Q1 Social is a natural extension for how we already share and communicate - collaboration implies effort #socbizchatRob Howard
#socbizchat - collaboration is a cluster of behaviors that enable us to act in ways that we couldn't as individualsdeb louison lavoy
@deb_lavoy I liek that definition #socbizchatdlavenda
Q1 and as often happens, I find @deb_lavoy to be spot on as well. That's what I love most about this space > smart peeps #socbizchatDan Keldsen
Q1- Collaboration is a series of ongoing interactions between 2 or more people for a specific purpose or goal #socbizchatDavid Coleman
Q1: Collaboration is working together across physical and social boundaries to achieve a common goal successfully #socbizchatChristine Perkett
#socbizchat Q1 people working together, sharing a goal and sharing some toolsMarko Suomi
Q1: Collaboration is a way to work together to get things done in ways you wouldn't nec do on your own #socbizchatBarbie Mosher Zinck
Q1: People co-laboring on a shared objective. Simple as that. #socbizchatMike Ferrara
@mikecferrara #socbizchat not always toward common goal. that's creative collab. also connective which is flowdeb louison lavoy
Q1 Collaboration tends to be organic: peer-to-peer and networked, rather than dictated or top-down #socbizchatmediamutt
Q1: Collaboration = working together to achieve common goals instead of duplicating efforts #socbizchatChristy Schoon
@mediamutt great pt on peer-to-peer or networked vs top down re: Q1/collaboration #socbizchat #socbizchatZena Weist
@zenaweist thanks! I think because collab isn't automation, must include human creativity or problem-solving #socbizchat #socbizchatmediamutt
Collab. is a way of thinking about what you’re best at vs. what you’re not, & how you find complementary talents to co-create #socbizchatChelsi Nakano
Q1 keeping it simple - collaboration is something created by working jointly with another or others #socbizchat #socbizchatZena Weist
Q1 collaboration = 2 or more people working together to accomplish something, methods/tools and outcomes vary widely #socbizchatDan Keldsen
Q1 Collaboration is two people working on the same thing. But most work gets done by people contributing different things. #socbizchatJostle
#SocBizChat Collaboration is a way of working that is independent of any tool or method.jennifermason
#sozbizchat Q1 Collaboration is not a business goal or something you can achieve overnightSymon Garfield
Q1 Working with one or more people in order to achieve a common goal or complete a task #socbizchatAli Hanyaloglu
Q1 collaboration is ≥2 people working with a goal, common or not. #socbizchatMatt Jensen
#socbizchat Q1 Collaboration is not a business goal or something you can achieve overnightSymon Garfield
Q1 difference between communication, coordination, conversations (social) & collaboration based on goal and level of commitment #socbizchatDavid Coleman
RT @dcoleman100: Collaboration is about PEOPLE, then process and finally technology. I have seen it be bottom up and top down #socbizchatMichael Brown
Q1: Collaboration is a (small) subset of teamwork and means you are working on the same task as peers #socbizchatJostle
Q1 also, collaboration needs to be aimed at a business outcome to maximize value #socbizchatHyoun Park
Q1: working to achieve a common goal...can be any type and size of group: a team, a community, an enterprise... #socbizchatOscar Berg
Q1- Collaboration is co-creation of goal and co-working within a group of people #socbizchat"C.C. Liew
#socbizchat collaboration is simply working together to get done what we wouldn't be able to do aloneMaria Ogneva
Q1: it's not about the tools. It's about my ability to work with my colleagues where, when and how I need to #socbizchatMichael Brown
Q1 Collaboration can be one way of working together. It's not a sequential process. #socbizchatTom Petrocelli
Q1 Collaboration is only one form of #socbiz as well - it's not as though collaboration should happen 100% of time #socbizchatDan Keldsen
Q1: Collab efforts can be more or less structured, from highly repeatable processes/workflows to ad hoc problem solving #socbizchatOscar Berg
Value creation, prioritized ideas, and innovation - the output of collaboration. Tools, methods, and process are facilitators. #socbizchatDustin Collis
Modern collaboration requires quick response, offline,mobile,remote access, multi-cultural and multi-environmental support #socbizchatMark Klinchin
@prsarahevans Q1 But to get things done together you have to work together. The outcome can't come before the action. #socbizchatTom Petrocelli
Easy to Use, Convenient & Fun!
Much like anything that is used in the enterprise, ease of use is always appreciated. Panelists also agreed that usefulness is also necessary, for there's no point in collaborating with each another if it's not going to bring you closer to a goal. Additional elements cited included flexibility, convenience and fun!
[View the story "Q2: We've come along way since Intranet 1.0. What are the most important elements of today's collaboration and..." on Storify]
Q2: We've come along way since Intranet 1.0. What are the most important elements of today's collaboration and...
Storified by CMSWire.com · Thu, Oct 25 2012 05:40:30
Q2: The most important social tools are the ones that fit with the way that you do business... #SocBizChatBlue Rooster
Q2 It's no longer about a destination (Intranet), social is being woven into our existing work streams #socbizchatRob Howard
Q2 Integration of multiple tools in a user-friendly way is critical to modern collaboration #socbizchatmediamutt
Q2: One size fits all solutions don't work because every company is different. #SocBizChatBlue Rooster
Q2. Dynamic, flexible,user driven, social workflows are what's different #socbizchatTom Petrocelli
Q2. User empowerment is also a big part of social collaboration #socbizchatTom Petrocelli
Q2.1: The ability to crowd source knowledge, info and answers. + Increased capacity and expertise. #SocBizChatKimberly Samuelson
Q2 Biggest change in collab 2.0 is user-generated content and peer to peer interactions; breakdown in hierarchy #socbizchatdlavenda
Q2: User experience. Adoption of collaboration tools is terrible when they are difficult/unnatural to use. It HAS to be easy. #socbizchatRyan D. Lunka
@rlunka Yes,user experience + ease of use is key. How about ease of implementation, without being disruptive to work flow/style? #socbizchatJostle
Q2 most important element is that our behavior is not so restricted by the tools and tech and we can interact more naturally #socbizchatDavid Coleman
Q2: easy of use is critical to adoption #socbizchatMichael Brown
Q2.2: The inspired democratic nature of ranking responses. + Virtual communications have the same value as face-to-face. #SocBizChatKimberly Samuelson
Q2 In today's social world, there is never an excuse for not knowing, understanding, or researching #socbizchatRob Howard
Q2: Convenience and integration are key #socbizchatColleen Burns
Q2: Flexibility is key for today's tools. Being able to accommodation different collab styles, and methods is key. #socbizchatTroy Larson
Q2: We have so many places to go to get our jobs done. #1 element of #socbiz / collab is it needs to make our work easy #socbizchatChristy Schoon
Q2: connecting people, revealing hidden expertise, surfacing key content #socbizchatJostle
Q2 initially most collaboration was asynchronous, then added synchronous, today it is more about anytime, anywhere #socbizchatDavid Coleman
Q2 changes in comm patterns enabled by web 2.0 tech is huge! #socbizchatdlavenda
Q2 Collab 2.0 tools enable working independently and/or collaboratively #socbizchatZena Weist
Q2: Technology that stops trying to change the way people naturally want to interact. #socbizchatMike Ferrara
Q2 More natural connections and back & forth discussion, vs. structured top-down communication or simple doc sharing #socbizchatJeff Seacrist
Q2 Collaboration is like plumbing: no one really thinks about it until it backs up on you! #socbizchatDavid Coleman
Q2 The usability of the tools and their understanding the reality of the interconnected ultramobile 'now' world we live in today #socbizchatDustin Collis
Q2 An element of fun. Think about the time and effort our favorite social networks put into UI/UX. #socbizchatSarah Evans
Q2: most important elements: adoption is most important #uxmatters #socbizchatKevin Conroy
Q2 Moden communication should handle different people working in different environments on the same problem simultaneously #socbizchatMark Klinchin
A2: Ability to access people & info you need when you need it, build upon it w/others, iterate, remix, reuse #socbizchatMaria Ogneva
Q2 important elements of tools are ease of use, convenience, and convergence (Mobile phone im email web social all in one ) #socbizchatRich Blank
Q2 easy (I define as 1-2 clicks to do anything) is very hard to do, especially in collaboration, easier just to add a feature #socbizchatDavid Coleman
Q2: Easy of use & access, openness & transparency. Tools designed for participation and two-way communication #socbizchatOscar Berg
Q2 - the biggest challenge for collaboration 2.0 - to be as ubiquitous as email, and to reduce email dependence. #socbizchatHyperOffice
q2: collaboration is not a mass undertaking -- tools need to bring right people together @ right time without creating noise #socbizchatJostle
Yes to adoption. Collab, social, and other tools don't matter one whit if they aren't bought into by users and actually USED. #socbizchatASPE-IT
Q2 The user experience of the tools doesn't matter, if people aren't ready, don't feel that they have permission, encouragement #socbizchatDan Keldsen
Q2 collab 2.0 is about making it easy for people to communicate in the places they already spend their workday - like in email #socbizchatdlavenda
Q2: sets of tools and features that facilitate and scale network building and sharing across platforms #socbizchat"C.C. Liew
Q2 User experience, user experience, user experience. In other words, it can't look like SharePoint #socbizchat #justsayin'Rob Howard
Q2: What are they? Ubiquity and top down drive. What should they be? Simplification. #socbizchatRob Novak
Q2: It's all about ease of use. On boarding new users is a big roadblock. To get true collab you need to reach a critical mass #socbizchatTroy Larson
Q2 Most people are not willing to pay for collaboration, they do want benefits, adoption depends on how clear you make benefits #socbizchatDavid Coleman
Q2 Giving people a "license to collaborate" has been very powerful in my experience. #socbizchatDan Keldsen
Q2: Tool is only part of the equation; your success will be driven how your org is organized. Don't go tool-first please! #socbizchatMaria Ogneva
Q2 Collaboration is sometimes the clash of ideas chipping away at the rock. Tools help the sculpture to appear more quickly. #socbizchatDustin Collis
Q2: Transparency options: work in secret, privately with a group and share publicly to open up to the social channels. #SocBizChatJennifer Gosse
Q2 Smarter staging of engagement strategies as well - don't throw generic collaboration at people, find hot spots & grow. #socbizchatDan Keldsen
Q2: People-centric (not brand-centric). This compels accountability to the process, platform & objectives. #SocBizChatJennifer Gosse
Q2: I think it's also important to leave things unstructured a bit; let the community evolve its use of the tool & process #socbizchatMaria Ogneva
Q2 - Flexibility? Ability to customize? But above all...are tools perceived by individuals as helping get their work DONE. #socbizchatASPE-IT
Q2 As the military says, no plan survives contact w/the enemy. Assuming a single strategy works for everyone in org = #FAIL #socbizchatDan Keldsen
Q2: Mobile-friendly. Secure cloud storage. #SocBizChatJennifer Gosse
Q2 Smarter engagement = mass customization and personalization to THEIR work, not generic work #socbizchatDan Keldsen
Social & Productive
Social is as social does. Being social has been an element of collaboration for some time now, but the advent of social tools like Yammer or DropBox have definitely helped facilitate better group work in a global workforce. Many panelists noted that these social tools haven't made us more social, but have enabled us to work together more efficiently.
[View the story "Q3. How has the adoption of social in the enterprise changed the concept of collaboration?" on Storify]
Q3. How has the adoption of social in the enterprise changed the concept of collaboration?
Storified by CMSWire.com · Thu, Oct 25 2012 05:41:04
Q3: with social tools Collaboration can happen with anyone anywhere #SocBizChatBlue Rooster
@cmswire #SocBizChat A3: The consumerization of IT and people being surrounded by social in life has made it an expected feature at work.jennifermason
Q3: The ability to communicate and collaborate with any employee has made collaboration faster, easier and less of a chore #SocBizChatBlue Rooster
@cmswire #socbizchat q3. first we form our tools, and then our tools form us - mcluhandeb louison lavoy
Q3. It hasn't really. Collaboration was always a "social" activity. We have better tools now #socbizchatTom Petrocelli
Q3 Collaboration is idea evaluation by the group, enterprise social allows for a larger and more diverse group to participate #socbizchatDustin Collis
Q3 Social in the enterprise facilities refinement of ideas and questions through interactions #socbizchatRob Howard
Q3: Social has broadened the concept of collaboration, it now stretches far beyond teams #socbizchatOscar Berg
Q3: The other way around. Changes in how we socialize/collaborate out of the office are creating new demands in the enterprise. #socbizchatRyan D. Lunka
Q3: Marks the beginning of the end of email dependency, collab happens faster & with greater efficiency #socbizchatTroy Larson
Q3: It's not about social. It's about enabling people to get work done in multi-disciplinary teams that form and reform. #socbizchatJostle
Q3 social tools potentially make collab easier, if only people could/would use them; need to make it drop-dead simple #socbizchatdlavenda
Q3 - Collaboration is not seen as following rigid group structures and processes. Can access your "network" to achieve goals. #socbizchatHyperOffice
Q3 It has expended the boundaries of the traditional enterprise from organizational to the world-at-large. #SocBizChatKimberly Samuelson
Q3 - the social layer adds organic elements to processes. And can decreases collective project time. ALSO governance challenges! #socbizchatASPE-IT
Q3 However, some collab tools have not met the document-based collab needs for info workers #idc #socbizchatAli Hanyaloglu
Q3: Social in the enterprise has added concept of collab w/people you don't know, finding new experts, working out loud, etc. #socbizchatChristy Schoon
Q3 social allows us to augment our own intelligence with others quickly. We're still learning how to optimize this #socbizchatHyoun Park
Q3 Social is the new normal. It's how I make choices, connect to people and info as a consumer. Same trend in the Enterprise #socbizchatRob Howard
Q3 Recognition that we are social animals, so it's really "social plus" - social+support, social+innovation, social+task, etc. #socbizchatDan Keldsen
Q3-Concept of collaboration hasn't changed. Collaboration is working together towards a goal. Social tools help facilitate it. #socbizchatSteve Pitcher
q3: common operating pictures easier to form and maintain. activity/awareness circulation - key collab enablers #socbizchatdeb louison lavoy
Q3: a huge decrease of cc-e-mailing? #socbizchatJens Almgren
@jensalmgren Just an increase in "comment response" thread emails #socbizchatDustin Collis
@jensalmgren it should be less about "boycotting" email and more about putting email back in proper usage #socbizchatmediamutt
Q3 With social traditional collaboration became global, mobile with much wider time and space boundaries #socbizchatMark Klinchin
Q3 people collaborate around content (any kind) it provides a common context for the interaction and usually the outcome #socbizchatDavid Coleman
Q3 Social is transforming more front-office business processes to become more collaborative #socbizchatmediamutt
Q3 To @oscarberg's point - social tech allows scale at a size we've never seen before. But you can't multiply ZERO... #socbizchatDan Keldsen
Q3 Social is the on ramp...focal point for engagement, capture, consumption. #socbizchatRich Blank
Q3: "Working together" is no longer about sharing objectives IF your paycheck is coming from the same dept. #SocBizChatJennifer Gosse
Q3 give me a social tool, I'll be social. Give me a mandate to integrate social with business, I'll get get work done. #socbizchatRob Novak
Q3. It's not hte concept of collaboration that has changed but the methods. #socbizchatTom Petrocelli
Q3: social tools lower barrier to participation but can increase organisational risk/compliance concerns eg disclosure #socbizchatMichael Atkins
Q3 - enable sharing and collaboration across silos to re-innovate "real" (not only R&D) innovation! #socbizchatC.C. Liew
Q3 Social tech now vs. 5-10 yrs ago take more of a "guardrail" approach to governance than old "thou shall not pass" firewall #socbizchatDan Keldsen
Q3: transparency, vulnerability, empathy -- they're all on the table and part of the process now. #socbizchatChelsi Nakano
Q3: social is becoming about getting work done faster, more flexibly, how you need to, not just talking about work. Key shift #socbizchatMaria Ogneva
Q3: adoption / collaboration - it more than email and conference calls - people want to be share info with colleagues #socbizchatKevin Conroy
The Perils of People & Culture
Not surprising, people and culture topped the list of challenges standing in the way of successful enterprise collaboration. It's essential that collaboration tools be an extension of the culture in which they will live and not something forced. Additionally, user adoption is always an issue (SharePoint anyone?) so it's critical that collaboration adds value and not waste time.
[View the story "Q4: Name three primary challenges for collaborative organizations and how they can be overcome." on Storify]
Q4: Name three primary challenges for collaborative organizations and how they can be overcome.
Storified by CMSWire.com · Thu, Oct 25 2012 05:41:38
Q4: biggest challenges: culture, leadership, willingness to experiment. Notice technology is not one of them? #socbizchatMichael Brown
Q4: 1.Adoption of tools. The tools you use for collaboration need to be intuitive and easy to use UX MATTERS!! #SocBizChatBlue Rooster
Q4 1) Group think. Make sure social tools don't push Hippo. Highest paid persons opinion. #socbizchatDustin Collis
Q4 3.8hrs/wk wasted time when gathering and consolidating feedback on documents #idc #socbizchatAli Hanyaloglu
Q4: 2.Engagement. People need to be shown it is ok to contribute and not just be wall flowers. Evangelists are key. #SocBizChatBlue Rooster
Q4 1. "Learn to Discern" - develop discernment skills to sift through the ever-increasing amount of information #socbizchatRob Howard
Q4- how collaboration changes structure of the org. how it makes it possible for you to work with anyone, relationship skills #socbizchatDavid Coleman
Q4 Biggest challenges (other than adoption) are related to measuring true business value beyond simple usage metrics #socbizchatJeff Seacrist
Q4 3.4hrs/wk wasted time when consolidating data from forms #idc #socbizchatAli Hanyaloglu
Q4: change enterprise culture & promote use adoption: Key challenges #socbizchatOpenText Iberia
Q4 2. "You must Evolve" - orgs who understand the dynamics of social biz have a competitive advantage #socbizchatRob Howard
Q4 3.1hrs/wk wasted time when deciphering feedback from others #idc #socbizchatAli Hanyaloglu
Challenge #1: Overcoming technology-focus; understanding that people & culture comes first, tech second. #socbizchatOscar Berg
Q4 Challenges for collaborative organizations are Strong Leadership, Information Security and Multi-cultural Tolerance #socbizchatMark Klinchin
Q4 3. "Social is not a destination" - set of connected experiences woven throughout an orgs strategy #socbizchatRob Howard
A4: Key challenge is culture. It's actually hard to overcome. Need recognition and behavior modeling from execs #socbizchatMaria Ogneva
Q4 2) The process of idea refinement is harder when the input is from a wider net. Managing the solution set will be crucial. #socbizchatDustin Collis
Q4: 3.Security. Most of the social tools now are consumer driven, but internal tools behind the firewall can help manage risk. #SocBizChatBlue Rooster
Q4.1 Problem. Participation. Sell the internal organization on benefits to them. Real use cases help. #socbizchatTom Petrocelli
Q4.1 Complicating decision making - clear communication and decision making process (workflow) must be documented & agreed to #SocBizChatKimberly Samuelson
Q4 dealing with info overload, consolidation of collab modalities and interoperability between tools are big challenges #socbizchatdlavenda
Q4: getting everyone to stop thinking of these tools as optional has been one of the biggest challenges of collaboration. #socbizchatChelsi Nakano
Q4: Fear of openness; change-resistance; process change #SocBizChatJennifer Gosse
Q4 most orgs we talk to have trouble fitting the technology to the org and it's culture. It is very hard to change culture #socbizchatDavid Coleman
Q4: Another challenge is measuring social collab. tools with yesterday's yardsticks. No wonder everyone's confused! #socbizchatMaria Ogneva
Q4.2 Problem Buy in. Social is a challange to top down authority. Requires a reset in thinking. #socbizchatTom Petrocelli
Q4 The biggest challenge is change management, culture is key #socbizchatIrma Vermaat
Q4 Put these and other challenges together, and approx. 25% of the week is wasted on document collab challenges #idc #socbizchatAli Hanyaloglu
Q4: Challenge #2: Adapting existing structures to a new communication culture #socbizchatOscar Berg
Q4: How to connect the right individuals to help each other without disrupting everyone else. People are busy at work. #socbizchatJostle
Q4 #1: “Culture eats strategy for lunch”: if your culture doesn't encourage collaboration, collab will stagnate #socbizchatmediamutt
Q4 @acroboy ah, dis-integration of apps - I call that "distributed convergence" - and a social layer can be a great unifier #socbizchatDan Keldsen
Q4.3 Problem Isolation. Plug into existing, transactional processes to avoid info silos #socbizchatTom Petrocelli
#socbizchat Q4 compliance, management participation and easy accessibility are some of the key challengesFormicary_CG
Q4: I don't think we focus enough on the on boarding process, which is why people revert back to email. #socbizchatChelsi Nakano
Q4 Solutions for challenges are in the business culture: focus, goal orientation, policies, continuos learning and education #socbizchatMark Klinchin
Q4 3) Adoption of the right tools. Some tools encourage collaboration, others create new silos that have be guarded against. #socbizchatDustin Collis
#SocBizChat understanding Culture can be a strength for you- use it to predict how people with respond to change. You can then work with itjennifermason
Q4: Collab must tie to business process, i.e. have context. talking about Collab as standalone is a waste of time. #socbizchatLee White
Q4: Decisiveness. While they wait to see if social collab is the next big thing, they lose $, ppl & customers #SocBizChatJennifer Gosse
Q4: Grant security and implement easy-to-adopt user-friendly tools, key to overcome the challenges #socbizchatOpenText Iberia
#socbizchat Q4: attitudes, skills and all the different tools not working well enough together to make a seamless experienceMarko Suomi
Q4.2 Misunderstanding purpose of connection - Gain exec support. Create collab goals, document and re-engineer boundaries. #SocBizChatKimberly Samuelson
Q4: Cultures of dysfunction, tool focus vs participation focus, messaging vs. engaging. #socbizchatMegan Murray
One can only hope MT @robhoward: Q4 2. "You must Evolve" - orgs who understand the dynamics of social biz have a comp advantage #socbizchatJake Wengroff
Q4: Biggest challenge: Useage. It's no good if only a select few use the tools. It all comes back to ease of use. #socbizchatTroy Larson
Q4 # 3 Too many unintegrated tools exhausts collab spirit, integrated tools make collab a joy #socbizchatmediamutt
Q4: Challenge #3: Establishing a mindset and practice of continuous improvement #socbizchatOscar Berg
Q4: Having a corp. culture that is open to the idea of fearless sharing of knowledge is key #socbizchatMike Ferrara
Q4 I agree, what metrics do you use to show that collaboration has improved, or what it has improved? We need new metrics #socbizchatDavid Coleman
Has no one mentioned Business Value? That has to be an answer to one of these questions... #socbizchatSusan Scrupski
@cmswire Showing biz value is a challenge after the fact. Specific objectives and measurement strategies must be defined upfront #socbizchatJeff Seacrist
Q4.3 User expectations for collab tech-Must b time, location and device independent. A tech strategy must b part of initial goal #SocBizChatKimberly Samuelson
Q4 Adoption, overcome by integration into biz process and top down mandates. #socbizchatRob Novak
A4: I also think a big rollout can be detrimental. Start small, prove out use cases, remarket to others, let ppl find their uses #socbizchatMaria Ogneva
Q4. Agree (with many) that the firehose of information is an inhibitor to use/adoption. #socbizchatTom Petrocelli
Q4- Collaboration is like a magnifying glass, it can make bad processes worse, but it can also make good processes better! #socbizchatDavid Coleman
#socbizchat Q4: also the fact that a really good email integration of social tools is needed to slide into the daily habits of peopleMarko Suomi
Great strategy for employee social media training, too MT @robhoward: Q4 1. "Learn to Discern" - skills #socbizchatJake Wengroff
Q4? 1. Old fogeys who know everything. 2. Young whippersnappers who know everything. 3. See 1 & 2. #socbizchat #truthinhumorSteve Pitcher
Q4 "more collaboration" "better collaboration" and "faster collaboration" are all huge challenges. Sends you into ratholes. #socbizchatDan Keldsen
Q4 that you should select to inject social in a collaboration technology that is updated every 3-4Y - not agile enough #socbizchatNiels Jørgen Hansen
Q4- ROI for collaboration is a trap, there is no direct way to measure, better to look at the value it provides an organization #socbizchatDavid Coleman
Q4 why so much more added focus on metrics? Anyone ever ask to measure the effectiveness of email over snail mail? #socbizchatMichael Brown
Q4: finding balance between giving freedom of tools and finding coherence, cfr. various tools for cloud storage #socbizchatIrma Vermaat
Q4 culture will only change when it is easy to change and their are personal incentives for changing #socbizchatdlavenda
Q4: Retiscence to make the 10% change that will yield a 110% productivity increase. #SocBizChatJennifer Gosse
A4: Coming from CM: Treating social collab as tool / messaging platform, & not as community is the biggest mistake you can make #socbizchatMaria Ogneva
SO TRUE, yet so few companies admit this MT @mikecferrara: Q4: Having a corp culture that is open to the idea of sharing is key #socbizchatJake Wengroff
Q4 - Business value and context go hand in hand, yeah? Sure they do! #socbizchatASPE-IT
Q4: You don't know what you don't know. Social biz has to ACTIVELY seek process improvements for its people & customers. #SocBizChatJennifer Gosse
A4 I type this with love, but I think often the IT/MIS dept is the biggest obstacle to making change #socbizchatJake Wengroff
Q4: Many firms that struggle with collab. technology also struggle with collab. in general, people used to working in silos #socbizchatMike Ferrara
Mobile, Cloud and Business Value
As much of the enterprise begins to focus more resources in mobile and in the cloud, it's only logical that enterprise collaboration will end up there, too. Many of our panelists envision a world where collaboration strategies are integrated into traditional business strategies, but don't expect it to change overnight. As compared to how things evolve in the real world, change comes at a much slower rate in the enterprise. Yet, as more leaders recognize the value that collaboration can bring, the more likely it will be adopted as an accepted practice.
[View the story "Q5: How will collaboration strategies and supporting tools evolve in the next two years?" on Storify]
Q5: How will collaboration strategies and supporting tools evolve in the next two years?
Storified by CMSWire.com · Thu, Oct 25 2012 05:42:07
@cmswire q5: we'll focus on enabling both collective and collaborative intelligence. shared info experiences #socbizchatdeb louison lavoy
Q5 - Million dollar question! #socbizchatASPE-IT
Q5 IT collab strategies will *need* to embrace cloud and mobile else the productivity gap that info workers face will widen #idc #socbizchatAli Hanyaloglu
Q5 Social is ubiquitous and part of day-to-day interactions - a natural way we communicate and work #socbizchatRob Howard
Q5: Slowly. Like they have for the last several. They've just realized social works. #socbizchatDustin Collis
A5: much more social integration and improved user experience with enterprise applications. enterprise acceptance coming. #socbizchatSusan Scrupski
Q5: As more companies are successful, the fear, uncertainty and doubt about social collaboration will disappear #SocBizChatBlue Rooster
Q5 Greater participation and transparency, more direct lines to customers, moving beyond purely internal collaboration #socbizchatJeff Seacrist
A5: Social collaboration will inevitably be how people get work done, not just talking about work. #socbizchatMaria Ogneva
A5: Availability everywhere is a must #socbizchatOpenText Iberia
Q5: Collab will disappear as distinct practice. Will be imbedded in other processes. #socbizchatLee White
Q5: Collab strategies will focus more on business processes; increasing participation and interaction #socbizchatOscar Berg
A5 Much more mobile usage and optimization, especially in a world of #BYOD #socbizchatJake Wengroff
Q5: Collaboration tools will be built into regular business activities rather than be seen as an add on #socbizchatMichael Atkins
Q5 More mobile, more devices, auto suggestions: translation, transcription, unit conversions and formats, multi-media search #socbizchatMark Klinchin
Q5 next 2 years for collaboration strategies & tools is all about #integration. Integration systems, workflows, overall UX #socbizchatRich Blank
Q5: The real question is do you want to be a leader or follower? Social Collaboration is here to stay so embrace it! #SocBizChatBlue Rooster
Q5 1 change - activity streams will become prevalent; they will reduce some email, making some interactions more real-time #socbizchatdlavenda
Q5 Deeper/smarter integration into "non-social" systems (that's distributed convergence again) #socbizchatDan Keldsen
Q5 I think we will see more "crowd" tools, collab should just be part of the process, and mobile collab will be normal #socbizchatDavid Coleman
Q5: Openness, including publishing public data from within the tools; more crowd collaboration. #SocBizChatJennifer Gosse
Q5 Recognized value of unstructured data created through social w/ big data + analytics #socbizchatRob Howard
Q5 Collaboration will be built into regular work flows, for some it will become second nature, for others still problematic #socbizchatIrma Vermaat
Q5.2 Closing the perception gap between ITs objectives and info workers challenges is essential #idc #socbizchatAli Hanyaloglu
Q5 smarter engagement strategies that anticipate people leveling up from different perspectives, backgrounds, skills, etc. #socbizchatDan Keldsen
Q5: Consolidation of tools and processes into a single enterprise collaboration platform. #SocBizChatJennifer Gosse
Q5. Crystal Ball time. Focus will shift to best practices away from technology. #socbizchatTom Petrocelli
Q5 ...and context will play a bigger role in reducing information overload...in all collaboration modalities #socbizchatdlavenda
Q5: Too many tools will be created, resulting in successes, failures, and consolidation. Strong, flexible brands survive. #socbizchatRob Novak
Q5: People will give up on presumption that mass collaboration will somehow break out & choose new tools that enable teamwork #socbizchatJostle
Q5- we will see more video as part of the workflows, move towards transparency, greater interaction with customers/suppliers #socbizchatDavid Coleman
Q5 Deeper integration of personal and prof'l networks will challenge traditional enterprise tools & strategies #socbizchatmediamutt
Q5:They'll integrate all your places into one spot - ERP, CRM, learning, tasks, comms, innovation, collab, expertise, what else? #socbizchatChristy Schoon
Q5. Technology will provide relevant, context laden info. Needle in the haystack still a problem. Analytics will be +important. #socbizchatTom Petrocelli
Q5 I think we will also begin to realize Peter Drucker's vision of the Information Worker #socbizchatRob Howard
Q5: Ubiquity: both the culture of collaboration & the tools that enable it must become wholly integrated into workflows. #SocBizChatJennifer Gosse
A5: The "new breed" of CIO will emerge as innovation enabler, w/tighter link btwn business & tech sides of the organization #socbizchatMaria Ogneva
Q5 Collaboration strategies will need better online / offline integration: people still like to meet face-to-face #socbizchatmediamutt
Q5: Assimilation, integration, recession of ppl talk as tools mature & move to process. Tools to embrace complexity are coming. #socbizchatMegan Murray
Q5: One feed only. Easy to share, follow and especially filter. #socbizchatJens Almgren
Q5 - Social and mobile will be everywhere. New tools which will bridge the gap between social and email. #socbizchatHyperOffice
A5: We'll hopefully stop talking about social this and social that. It will be just "good business" #socbizchatMaria Ogneva
Q5- What if meetings were not the best social construct for sharing info or work? If they stop trying to emulate F2F #socbizchatDavid Coleman
Q5. Will also see consolidation int he industry. Following >30 companies. Expect ~20 by next year but 10 that matter. #socbizchatTom Petrocelli
Q5: Social tech will transform enterprise software, making them inherently more social / collaborative #socbizchatOscar Berg
Q5 hype period for social is over and its about making these tools relevant, part of business workflows, proving value #socbizchatRich Blank
Q5 ...and collaboration will become part of existing business processes, not seen as a separate flow #socbizchatdlavenda
Q5.1 Users will increasingly need to become functional immediately so products will need to be easier to use. #SocBizChatKimberly Samuelson
Q5 Mobility at the core, integration of personal and business worlds, mature capability to govern, secure, and analyze biz info. #socbizchatBarry Jinks
Social will continue to evolve as the layer on top of other enterprise applications - the usability layer (question 5) #socbizchatEric Sauve
A5: Further globalization, workshifting, working in new ways that weren't possible will be possible. This is already happening #socbizchatMaria Ogneva
Q 5 - Different social technologies will interact with each other. Development of new protocols. #socbizchatHyperOffice
Q5 soon we will simply refer to it as "work" and hardly understand what we did in the past to get things done. #socbizchatNiels Jørgen Hansen
Q5: Social discovery. Your next coworker, vendor, customer will come from the greater collaboration network. #SocBizChatJennifer Gosse
Q5: We don't think so. A task may be completed independently, but #collaboration is essential for processes #socbizchat #socbizIgloo Software
#socbizchat Q5 and Q6: social will need to blend into business as usual, so that goals will dictate how to work and not tools.Marko Suomi
Q5.2 The evolution of businesses from customer service to customer collaboration will force ease of use tech design #SocBizChatKimberly Samuelson
Q5) Today's best practices = future commodities. Demand for more info info @ right time & place will skyrocket! mobile #ftw #socbizchatRyan Rutan
Q5 we have gen X, Y and Z all in the market at the same time. Social is a necessity for facilitating their collaboration #socbizchatNiels Jørgen Hansen
Survive vs. Thrive
For some it seems obvious that collaboration in the enterprise is a must have. Without it, your demise is imminent. For others, it wasn't that you couldn't survive without collaboration, but that you wouldn't necessarily thrive. Overall, it was very clear that nary a soul would want to live, never mind work, in a world where you didn't collaborate in some way, shape or form. Collaboration is what feeds knowledge sharing and challenges us to be better than we could be by ourselves.
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[View the story "Q6:Will it be possible to survive as a non-collaborative company in the future? " on Storify]
Q6:Will it be possible to survive as a non-collaborative company in the future?
Storified by CMSWire.com · Thu, Oct 25 2012 05:42:36
Q6. If you collaborate more, you reach goals more often and at a faster rate. I stole that from the desk of Captain Obvious. #socbizchatSteve Pitcher
Leaders who don't support collaboration shouldn't be leading those companies #socbizchatJacob Morgan
@jacobm Leaders that don't support collaboration simply are not leaders #socbizchatLarry Marino
Q6: The real question is, who survived without it in the past? Improving collaboration is one thing, ignoring it is another. #socbizchatDustin Collis
Q6: The difference in performance between companies with weak and strong collaboration abilities will be more significant #socbizchatOscar Berg
Q6: That is hard to define, that is a continuum. Where do you draw that line? #socbizchatLee White
Q6: Maybe survive initially but not thrive. In few years, won't survive. Collaborative companies get things done faster & better #socbizchatMaria Ogneva
Q6. No. Not sure many exist today. Everyone collaborates. Flexibility and agility of social collab will be too big advantage #socbizchatTom Petrocelli
Q6 Collaborative companies will have advantage but leadership, motivation and talent will remain foundations of the success #socbizchatMark Klinchin
Going forward companies that don't invest in the tools and strategies to support collaboration will have a tough time #socbizchatJacob Morgan
Q6: Improving collaborating is necessary in an increasingly competitive, dynamic & unpredictable biz env #socbizchatOscar Berg
Q6: Survive yes, thrive no #socbizchatZena Weist
Q6: No one will want to be a non-collaborative company in the future, so we wont have to worry about that :) #SocBizChatBlue Rooster
Q6.1 No. Not addressing the collab + productivity gaps info workers face will cost a 1000-employee org nearly US$16M/yr #idc #socbizchatAli Hanyaloglu
Q6 No. Social is the new normal #socbizchatRob Howard
Q6 collaboration is an enabler - it is not an end-all. #socbizchatdlavenda
Q6: No enterprise can survive without collaboration. They differ in how much & how well they collaborate. #socbizchatOscar Berg
Q6: it's not a matter of what you know. It's a matter of what you share. If you don't share your knowledge its of little use #socbizchatMichael Brown
Q6 Social collaboration gives an opportunity for those who did not have it before, it creates new ways rather than change old #socbizchatMark Klinchin
Q6: Anything beyond a one man shop requires collaboration to be successful. #socbizchatDustin Collis
Q6: Companies can always survive somehow, Lack of collaboration just means quality might not. #socbizchatMike Ferrara
Q6. Next gen workers are inherently collaborative and social & will demand this of their employers In future it's not possible #socbizchatBarry Jinks
Q6: No, but if that's not enough. If you have awesome collaboration around the wrong ideas, you're still stuck. #socbizchatRyan D. Lunka
Q6- structure of companies is changing, less employees, more freelancers, w/o collaborative tools this change is not possible #socbizchatDavid Coleman
Q6 Do non collaborative companies exist? Humans are social animals, we've collaborated since the beginning, for survival #socbizchatIrma Vermaat
A6: Being collaborative inside is not for the sake of collaboration - it's to be more relevant to the market & competitive #socbizchatMaria Ogneva
Q 6 - If everyone is making full use of workers and external partnerships, you will have to. It'll be a threshold requirement. #socbizchatHyperOffice
Q6. Sure, there's always bad biz that survives in spite of itself. But thriving is the goal, right? #SocBizChatJennifer Gosse
Q6 in certain industries, yes. Just as some survive without teamwork, strong leadership or strategy. #socbizchatRob Novak
Q6) Absolutely not! #socbiz is THE bell that cant be unrung. Customers & Employees will demand more as time goes on! #jw12 #socbizchatRyan Rutan
Q6:survival yes; but if you want to attract and retain the best people having the right corporate tools is imperative #socbizchat #uxmattersKevin Conroy
Q6:survival yes;but if you want to attract and retain the best people having the right corporate tools is imperative #socbizchat #uxmattersKevin Conroy
Thanks to everyone who participated in our Tweet Jam. We had a great time and hope you did, too. We hope to see you next month! Check out the full archive for more information.
