All the twists, turns and tips you need for staying up-to-date by the water cooler. This week’s highlights include: * The Results are In: Cut Out New Media Fat, Focus on Productivity. Most businesses are unhappy with their brand-new collabo-crazed "solutions." Here are the stats on a few reasons why, and consider the practical aspects of enterprise 2.0 implementations before investing more funds into the sector. * Top 5 Tips For a Great Press Release. Improve coverage of your product or service; get to know what reporters are looking for (and what they're not). * Web Publishing: The Dark Side of SEO. May the Force be your guide. * Achieving Mobility by Typing with Your Tongue. Tomorrow's technology is making some interesting promises. Get savvy on the ground floor. * News Publishers Say Free Content is Better. Considering a subscription-based model? Read this first. And these are the articles you couldn’t get enough of (if unique visits are anything to go by, anyway). Keep your eyes on virtualization; it's catching. * Deep Breaths All: MovableType 4 Released * If Enterprise 2.0 Fits, Buy It * AJAX for ASP.NET * To Save its Skin, Citrix Makes Quick Leap for XenSource * Tridion, Fatwire and Interwoven Lead External Web Content Management