Feature

Column Two: CMS, Web 2.0 Don't Exactly 'Mesh' Well

By Angela Natividad

September 20, 2007

SAVED

We all need to hear what the contrarians to enterprise optimism have to say every once in awhile. Column Two shook us all awake with a post about what content management systems provide in the user-generated space. The answer: Not much. CT perceives a number of architectural challenges for CMS product developers in dealing with user-generated content, not the least of which include, how should user-generated content be captured in the first place? What happens to this content in the CMS repository, and how should site administrators deal with the influx of gad-knows-what coming from the user end? One final blow in the direction of the self-delusional "exempt": If you think blogs and wikis make for sufficient web two-dot-oh participation, "you've got a lot to learn," says CT. Ouch.

About the Author

Angela Natividad

Angela Natividad is a compulsive communicator with thoughts on advertising, technology and life. Today she is VP-Marketing at hypios.com, in-house ad critic at Vanksen's Culture-Buzz.com, and co-hostess of AdVerve, a podcast about the culture of advertising. Connect with Angela Natividad:

Tags

column two web 2.0 user generated content

Featured Research

Featured research

The Enterprise Playbook for Scalable, Secure Multilingual Voice Support

Serve 25+ languages, slash support costs and ditch the robotic voice

Featured research

AI for Marketing: a Practical Guide to Getting Started

The perfect tool for marketing leaders who want to start smart and scale confidently

Featured research

The Software Industry’s Guide to Collecting Customer Feedback

See how top brands gather and apply insights to improve products, loyalty and revenue

Featured research

The Tech Leader’s Guide to Automating and Integrating Customer Feedback

Cut your response times in half by connecting the tools you trust

Featured research

Research Report

Make Martech Work: How to Find the Right Service Partner

Half your martech budget goes to partners. This eBook helps make sure it’s not wasted.

Featured research

Research Report

Modernize Smarter: Your Martech Stack Is Holding You Back

53% of marketers say their tech isn't fit-for-purpose. This report shows how to fix it.

Featured research

Research Report

How to Automate Outcomes with AI That Actually Delivers

Discover how leading CX teams are really using agentic AI, copilots and unified platforms to solve customer problems faster and cheaper

Featured research

Research Report

Get Better at ROI Projections for GenAI in Customer Service

Build a smarter AI roadmap with proven, practical use cases ranked by impact and readiness

Featured research

The Ultimate CMS Buyer’s Guide | 8 Features That Matter for Digital Teams

How to pick a platform that actually keeps up with your content, your team and your customers

Featured research

Turn Customer Feedback into Your Finserve Advantage

Because even the best CX strategy falls flat without follow-through

Featured research

The CX Wake-Up Call Financial Institutions Can’t Afford to Miss

Because “going digital” isn’t the same as delivering a great experience

Featured research

Fixing CX Starts with First Contact

How improving First Contact Resolution can reshape the customer experience, elevate your brand and reduce costly second interactions