Articles
Tag: user generated content
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How to Mitigate the Risks of User-Generated Content
For many marketers, user-generated content (UGC) is a dream come true — and it’s not hard to understand why. One reason is obvious: Free content frees up time and dollars for other campaigns. Another reason is its effectiveness : User-generated content increases brand engagement by 28 percent.
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Upshot, Influitive's New Tool, Connects B2B Sales, Marketers to Brand Advocates
Influitive, an advocate marketing platform, has released a tool to connect sales and marketing teams to customer success stories. Toronto-based Influitive CEO Mark Organ promises the tool, Upshot, evolves conversations beyond standard website testimonials to authentic stories about verified customer advocates.
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How to Make User Generated Content Work When You’re Not Coca-Cola
Invasive advertising just doesn’t cut it anymore. Advertisers pushed the envelope too far, too quickly, too many times, and now ad blockers and content curators are quickly gaining popularity to filter out all of the noise that fills so much online media.
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Yotpo Wants Marketers to Use Instagram Instead of Stock Photos
Just two months after landing $22 million in funding, Yotpo , a user-generated content (UGC) marketing platform, is capitalizing on Instagram's popularity with a new product that harnesses "the power of the user through images.
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The Trick to Content Marketing? Keep It Simple #OOW14
Content marketing isn't that complicated. Just create content, attract customers, close sales. Right? Not really. Most marketers either miss some of the basics or put too much effort into creating the content itself, according to a pair of Oracle customer success consultants who spoke at Oracle OpenWorld yesterday.
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Get Satisfaction Debuts Responsive Design, Drops Free Version
Social forum provider Get Satisfaction has debuted a responsive design layout, dropped its free version, and refocused itself around the user generated content its community spaces help foster. Marketing Gold Spun from Crowdsourced Media As a company that builds social communities for people to write reviews, ask questions and find
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Videobuilder's PressApp Makes Video a Two-Way Street for Newspapers
Now that virtually everyone has a still camera or video recorder with them in their smartphone, user-generated media is flooding the Web. To take advantage of this wealth of potential material, a new product facilitates the ability of readers of local newspapers to submit their mobile-captured video and photos directly.
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ThoughtFarmer 6: Social Intranet Gets Archiving for User-Generated Content
Blogs, wikis, activity feeds and other user-generated content are turning intranets into vibrant internal social networks. But what should be done with all that content, much of which gets old fast? In the newest version of its software, social intranet software vendor ThoughtFarmer has released a new archiving tool just
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Digital Content is Everywhere - Do You Know Who Owns the Copyright?
Actor and music lover Bruce Willis recently caused a media furore when it was thought he intended to take on Apple to win the right to leave his iTunes library in his will. The explosion of digital content has turned "copyright " into a term we all need to
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Chute Photo-Sharing Service: Let Your Customers Promote You Visually
Chute, a San Francisco-based startup providing a platform for building and hosting media-rich apps and sites, has received US$ 2.7 million USD in seed funding from a group led by VC firm Freestyle Ventures that includes fellow VC Battery Ventures, as well as Salesforce.com.
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A Look Back at Content Strategy in 2011
My, how content strategy evolved during the past 12 months. In 2010 we spent our time talking about what content strategy was, while in 2011 we spent our time putting content strategy into action and then we kicked the tires and tried to figure out what made it
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Harnessing User-Generated Content for Search Optimization
We all know that optimizing content is often the key to unlocking your company’s potential. Good content can make it easy to sell widgets and improve the customer experience as well as make it easier for others to find your content. When it comes to SEO, content is the king.
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How to Harvest a Strategic Enterprise Content Strategy
Previously we’ve addressed how to merge content strategy and enterprise content management. It’s no secret that, as more platforms emerge from which to engage customers, vendors and employees, the more challenging that creating and managing content becomes.
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Content Strategy and the User-Generated Content Conundrum
Recently, I gave a presentation on how content strategists can help other UX professionals.
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