A Look at the Publishing Industry in GeneralDoes this diagram look familar?
It should, we've been eluding to it for a while now. Things are changing for the media industry. Some stats from Clickability:*% of people getting their news from the Internet has tripled in the last 10 years(Pew Internet Research)* Radio and newspaper news audience down 14% - television news audience down 9%(Pew Internet Research)*Internet users consumed 10 billion videos online in Feb 2008-66% increase over 2007(comScore)*Internet usage will usurp television as biggest advertising medium in Britain by end of 2009(IAB, PWC, World Advertising Research Centre)* By 2010, 20% of publishing revenues will come from print, 80% from other channelsThis is all good news for those who have embraced the Internet and are moving to take advantage of it. Much of the media industry is still struggling though:* NY Times reports 51% decline in income – credit rating downgraded to junk status, layoffs announced* Major Media Conglomerates and Newspapers announce major layoffs (e.g. Time Inc. - 600 people, LA Times - 700 people)* AP cuts revenue estimates by $30M - major publishers jump ship* News Corp. announces 30% decline in net income* Christian Science Monitor eliminates print edition – online publisher only
Clickability Media SolutionClickability has been watching what's been happening within the media industry. They have paid attention to the things their own media customers have been doing and have come up with a solution that makes things even easier.“In order to overcome immediate market challenges, media companies need to explore new business models and technology options right now,” said John Girard, Clickability’s CEO. “Those who aren’t bold enough to move aggressively and transform their businesses are unlikely to survive. The constantly evolving Clickability Media Solution gives media companies the platform they need to prosper financially.”
Clickability Media Solution platform
The Media Solution starts with a central content repository that is used to share content acrossthe entire organization and publish it across any device or web channel required.Key aspects of this new solution include the ability to publish across multiple channels and devices and the formalization of the solution partner ecosystem.