URL shorteners are certainly nothing new. TinyURL, bit.ly, ow.ly—you know the lineup. Nevertheless, they're pret-ty handy and WordPress’ (news, site) recent addition to the family has some added perks slash frivolous cool factors:

  • WP.me is the only two-letter .me domain in the world.
  • Every blog and post on WordPress.com has a WP.me URL now.
  • These are all exposed in the <head> using rel=shortlink.
  • it doesn’t work for any URL in the world, just WP.com-hosted ones.
  • The links are permanent, they will work as long as WordPress.com is around.
  • WP.me is spam-free

Though the concept is ultra basic, these days it's still important to up your game if you can. We're sure tr.im has some related stories; although they've been saved since the announcement, we all thought it was lights out for the service at the end of this year. Can you imagine all of those URLs linking to dead space? Terrible. WordPress' own shortener attempts to nip sustainability-related disaster in the bud:

"WordPress links have the structure they do, which is longer, because they’re meant to be permanent and portable," explains Matt Mullenweg, WordPress' founding developer. "Even if you weren’t using WordPress, the links contain no arbitrary IDs or other platform-specific implementation cruft so they should be trivial to serve from any system, even if you don’t use WordPress in the future."

If you're a WordPress user, you can start using the new feature right now, right now by looking for the "Get Shortlink" button next to the permalink when you write or edit a post.