What is Information Architecture? Why is it important?

The Information Architecture Institute hopes that you can tell them. They have launched a contest called Explain IA, in which users are invited to explain information architecture.

Anyone can enter, but only IA Institute members can vote for the winners.

You can submit your explanation (up to 3) in a format that suits you best. It can be:

  • twitter-ese (limited to 140 characters or less)
  • through video or audio, or
  • using text or photos.

Simply enter the contest at www.flickr.com/groups/explainia/ and submit your response.

Those selected by the IA Institute can win up to US$ 1,000 and a host of other prizes offered by their generous sponsors.

What are you waiting for? The world patiently awaits your explanation, so the rest of us can finally explain just what it is that you do.