The goal of most web content is to create a rich web experience. But how to manage the web experience exactly? Thanks to Russ Danner of Rivet Logic, we went beyond WCM and explored the world of web experience management.

Crafter Rivet & WEM

A part of Rivet Logic, Crafter Rivet provides web application developers with an open source framework for building content-rich applications, including next-generation enterprise websites, portals and social networking platforms.

Using systems like Alfresco WCM, Crafter Rivet provides the foundation for building high-performance, flexible Web content delivery systems -- delivering content that can be managed in smart ways.

What separates WCM from WEM begins with conversations. Content is static until it becomes apart of the user experience. The user experience can include many opportunities for content to come alive. But if we had to define it, web experience management includes but is not limited to:

  • Timely, relevant, high value contet
  • Rich media
  • User profile and preferences
  • Social integration and UGC
  • Targeted content deployment

Many companies, in an effort to offer up complex media experiences use a variety of systems, which can work, but makes it challenging to integrate interfaces, CRM and manage the overall experience a website is designed to bring.

From WCM to WEM

With an authoring capability in place, Crafter Rivet provides one place to manage web experience. In order to have a mission control experience, you must have a system that allows content to leave the system and lets feedback in.

How conversational is your content? Chances are if you are engaging in the social web, it’s pretty chatty. But how is content being created to ensure that it has something to say?

  • Through a sort of publishing Cockpit, you can see what is in progress, the status of article and workflow schedules. You can set up permissions so that articles are set up to be review, approved and published.
  • A WCM search allows users to build canned queries so content can be searched and filtered appropriately. For every content type, you can customize search templates to show how search results are displayed, providing easier and more efficient search results.
  • Using Orbeon forms, users can customize the page settings and controls that make it easier and more intuitive for users to choose titles that are URL and SEO friendly, while being able to add multi-level taxonomies and rich media that are designed to fit within the context of the site.

WCM gives you content. WEM gives users content worth experiencing. Yet, in order to make the leap, content needs to be controlled so that it is appropriately associated and constructed to fit the needs of the site.

Rich media for rich media sake is just a waste of time. Creating rich content, like most everything, requires a web experience that means something to your users.