Articles
Tag: rich media
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Discussion Point: Is Video Marketing the Next Big Thing?
Gartner is bullish on video. In fact, the analyst company predicts large companies will stream more than 16 hours of video per worker, per month — by next year. Forrester Research is enthusiastic, too. In fact, an oft-quoted statistic that Forrester analyst James McQuivey made way back in 2008 suggests
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Create Interactive HTML5-Based Content with Easy WebContent Presenter
Cloud-based software company, Easy WebContent has released Easy WebContent Presenter to help both small and large organizations create more interactive web content. Engaging and Interactive In today’s world, a business can’t simply create a webpage with product and contact information.
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Don't Forget! Video & Mobile Collaboration Cut through Sales, Marketing Noise
We've all heard of the learning curve; the scale and pace at which people retain and remember information. But, there's also a forgetting curve, and people will delete emails and voice mails if they aren't memorable, a big problem for sales people and marketers.
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Report: Video To Take Its Place Among Digital Marketing Tools
According to several reports, the use of video as a marketing tool can certainly bring good things. One such report by the Aberdeen Group confirms this theory.
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North Plains, Still Reinventing Itself, Acquires MRM Vendor VYRE
Continuing a buying spree that is helping to shape its new identity, creative asset management vendor North Plains has announced its purchase of VYRE, a provider of marketing resource management and brand asset management software.
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Video Dominates 2012, Looks to Grow in the Year Ahead.
In that last 12 months, online videos have had 182 million views. According to Sunday Sky’s 2012 State of Online Video Research Report, online video made up 56% of consumer web traffic in 2012, up from 51% in 2011 -- but it hasn’t just been Psy’s Gangnam Style.
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IBM's Larry Bowden: Social Media, Sentiment Analysis, Rich Media Help Break Down CIO/CMO Silos
The growing marketing and customer care related trends of social media, sentiment analysis and rich media are helping break down the traditional silos between CIOs and CMOs, according to Larry Bowden, VP of Web Experience for IBM. Bowden discussed these trends and the increasing “de-siloization” of the marketing and
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Qumu Updates SharePoint Video Tool; Releases Survey about SharePoint
Business video platform provider Qumu, has released an update for their SharePoint Video Content Management 3.0. This update was introduced alongside survey results regarding SharePoint’s video capabilities and aims to improve platform's video capabilities. The SharePoint Video Survey Results The 2012 SharePoint User Survey was conducted from October 15
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Kaltura MediaSpace 4.0 Puts Video & Rich Media in the Heart of the Social Enterprise
Open source video platform Kaltura has released Kaltura MediaSpace Version 4.0 -- the newest version of the company’s out-of-the-box centralized video portal. Kaltura MediaSpace allows users to integrate video into social collaboration.
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Qumu Updates Capture Studio, Delivers HD Video Streaming
It’s no surprise that video has become an important method of communicating within the enterprise. And yet, according to results of Qumu’s 2012 Survey of Corporate Communicators, four out of five corporate communicators say it is difficult to communicate with coworkers when they are out of the office.
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Google Scraps More Services, But You May Not Have Heard of Them Anyway
Google is scrapping several services as part of what the company terms an ongoing effort to create a “more seamless, beautiful user experience.” The services are all being folded into or replaced by other Google services, rather than having their functionality completely eliminated.
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Delivering a Successful Customer Strategy for Digital Media
A successful customer strategy will lead to increased sales by offering customers what they want in the way they want it.
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SiteExecutive 2012: Enhanced Mobile Delivery with Responsive Design, HTML5 Video
Web/IT consulting firm Systems Alliance has released SiteExecutive 2012, the latest version of its Web CMS. New features include more structured content creation capabilities and mobile delivery enhancements.
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Sitecore Enhances Web Experience with Brightcove Video Integration
Video, as every marketer knows, can capture eyeballs and the wallets that come with them. Sitecore understands this and has taken the route of integration with Brightcove to help marketers take their customer experience strategies to the richest media level. The new Brightcove Video Cloud Connect for Sitecore allows users
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