Get Satisfaction Raises $6 Mil., Rebrands, Brings on Key Hires

4 minute read
Jacob Morgan avatar

Get Satisfaction draws our attention today with a trio of announcements that can be summed up as rather sunny news for the "people-powered customer service" company. Here's the lowdown.

Get Satisfaction is a platform designed to help brands build communities and relationships with their customers.Today Get Satisfaction announced a few key pieces of news :

$6m in Series A Funding Led by Azure Capital Partners

Although I’ve been a fan of Get Satisfaction for quite some time I’ve felt that they have been in a state of limbo.  Much of the growth for Get Satisfaction has up until this point, really been organic. This was a much needed cash influx which is really going to help Get Satisfaction scale and build out their product, their team and their business development efforts. The official press release has a quote which says it all:

With the funds, Get Satisfaction will expand its team, accelerate product and market development and incest in strategic partnerships with digital agencies, CRM providers and distribution partners that serve the small to medium business segment.”

A New Branding Direction, New Site

I’m not sure how many of you had the opportunity to visit the old Get Satisfaction site but the new site which was launched last night is simply fantastic. Complete with “love your customers” messaging and a “magic” look and feel I’d say that Get Satisfaction is definitely re-inventing itself.

The new look and feel and branding to me signifies that the organization is willing to take a chance and stand out. The new branding reflects the corporate culture and the vibe I get from walking into the office.The employees there truly feel as though they are a part of something magical.

In a world of many mundane and templatized feeling sites, Get Satisfaction has definitely designed something that gets your attention while conveying their key offering and messaging.

Jeff Nolan Hired as VP of Product

I recently wrote about Jeff Nolan on my personal site (read “focus on what really matters”). The most important things as I see them regarding Jeff:

Learning Opportunities

  • The ability to instill a corporate culture of innovation, passion and excitement.
  • Clear vision for where Get Satisfaction is now, where it needs to be and how it’s going to get there -- both from a product feature standpoint and from a business development standpoint. 
  • Understanding of how to build a successful business and the ability to raise capital.
  • Work life balance which I actually think is absolutely crucial for a good corporate culture.

Tony Pribyl Hired as Director of Strategic Partnerships

I’ll confess to not having met Tony yet, but what I can say is the fact that Get Satisfaction hired someone specifically to oversee partnerships means that you can expect to see some growth along with some more and deeper parallel technology integrations.

I’ve had the privilege of spending a good amount of time with both CEO Wendy Lea and Product Marketing VP Jeff Nolan over the past few months and am very excited by the announcements. Get Satisfaction offers a fantastic product and is going after the small and medium size business market. Wendy is a pioneer in the CRM industry and a sponge for information of all sorts. Jeff is a shrewd businessman with an uncanny ability to break apart or explain a complex concept in simple terms.

Get Satisfaction appears to be in good hands, lead by a knowledgable, competent team. It will be interesting to see how they do in the future.

Have any more questions?  Leave a comment or ask me on twitter. I'd love to hear what you think of the announcements.