Feature
The Market
Web engagement management (WEM) is changing the way organizations interact with their target audience. More broad-based than web content management, WEM combines concepts from content management, social media, demand generation, marketing and multi-channel communications, creating an engaging two-way dialogue that is highly focused on the individual.
As online interactions become more complex and diverse, it becomes more difficult for marketers to track customers and gain insight across all the channels customers access. This is especially true for channels like social media, which are not controlled by centralized tools like a Web CMS. Limited visibility into these interactions makes it very challenging to engage in consistent and individualized dialogues. BlueConic attempts to address these needs.
The Product
BlueConic is a stand-alone product that is completely separate from GX Software’s existing solutions. The product is designed to support applications that do not rely on a content management system or that use technologies like Android and social media. The multi-platform strategy is intended to ensure users gain visibility into their customers’ details and behavior across all online channels -- not just those they control.
The solution stores data in a customer-specific profile that organizations can use to engage in real-time context sensitive interactions. The first release of BlueConic includes:
Learning Opportunities
Webinar
Jun
6
The Future of Social Media: Emerging Trends and How to Stay Ahead of the Curve
The impact of emerging technologies like AI on social media
Webinar
Jun
7
The Building Blocks of Personalization
This webinar will explore how personalization can create powerful ecommerce shopping experience.
Webinar
Jun
8
Attracting—and Keeping—Your High-Net-Worth Investors
Join PwC to dissect their recent survey findings on a specific customer subset — high-net-worth investors.
Webinar
Jun
13
The Future of Contact Centers with AI at the Helm
Learn how to balance human intuition and interaction with the potential uses of AI to create delightful and lasting CX
Webinar
Jun
20
3 Steps to Unlock Your Customer Data and Drive Revenue
Discover how Twilio Segment’s #1 Customer Data Platform helps implement data-driven strategies.
Webinar
On demand
AI for Marketers: Optimize Personalization Across the Funnel
Understand the benefits of utilizing AI across your entire marketing stack
- cross-channel profiling
- dynamic segmentation
- real-time web dialogues
- online communication tracking
Since the product centralizes this information, organizations will be able to share customer details across the enterprise. This is an improvement to segmented, single-perspective customer representations that vary by department or division in many organizations.
BlueConic cockpit
How Can You Get It
Organizations that want more information about BlueConic or wish to schedule a demo can contact Hans Willems, CMO at GX Software. Interested parties can also sign up for a dedicated customer introduction program. BlueConic pricing will be subscription-based and dependent on the number of active domains and channels required. The next release of the product is scheduled for New Year’s 2011.
