OpenText Partners With VML to Deliver Integrated Customer Experience Management

2 minute read
Josette Rigsby avatar

OpenText Partners With VML to Deliver Integrated Customer Experience Management
Enterprise content management provider OpenText (news, site) has announced an alliance with digital marketing agency VML, whichwill allow customers to work with one team to implement their customer experience management (CEM) solution.

OpenText, VML Integrate Teams, Customer Experience

The rapid adoption oftechnologies such as mobile and socialnetworking has affected the world of marketing. To remaincompetitive, organizationsmust provide consistent messaging, branding andcustomer interactionacross their digital channels, which can be challenging. OpenText is embracing this challenge.

It expanded beyond its content management roots to deliveraplatform for customer experience management. Over the last two years,OpenTexthas introduced and integrated tools such as web content management, semantic search, analytics, media management, social and mobiletechnologiesthat enable marketers to better understand and more deeplyengage with customers,and allowing OpenText to position itself as a leader in the CEM market.

Now the company is going a step further. Today, the company announced an alliance with VML. The partnership combines OpenText’sCEMtechnology platform for marketing agencies with VML’s implementationandcreative skills to provide an end-to-end solution for CEM, whichmany companiesare currently piecing together for themselves.

Learning Opportunities

Today’s announcement doesn’t represent the start of a newrelationship for OpenText and VML. The two companies have a well-establishedrelationship that consists of many shared customers. According to OpenText’spartner directory, VML has been using OpenText Web Content Management productssince 2004. Despite the long-termrelationship, it was not a formal allianceuntil today. The newagreement encompasses business development, consulting,development,implementation, technical training and customer support.

The new alliance is likely to be beneficial to both OpenTextand VML. VML will gain deeper access to OpenText’s suite of tools -- one of themost comprehensive and most integrated in the market. OpenText will gain accessto VML creative and marketing customer base, which includes some of the largestand most recognized brands in existence.

With so many new vendors entering the CEM space, OpenTextiswise to be developing products and alliances that will help it continue todifferentiate itself in the market. Does your organizationcurrently have a CEMinitiative underway? Are you considering OpenText as a vendor or creating yourbest-of-breed platform with products from multiple vendors? We would love tohear from you.