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Usually when we talk about women in technology and the discrepancies that exist in wages, access or hiring, we simply report about stats and surveys stating the problem. Education and awareness admittedly are a big part, but action is even more important. Sometimes, though, we don’t know what to do.

Support the Next Generation of Women Technologists

That’s why we are excited to announce that Thursday, May 5, has been designated as a day to support the next generation of women technologists across the social web. From Facebook to Twitter, three interactive media firms -- Bonsai Interactive Marketing, RAD Campaign and Zoetica -- are tweeting on behalf of Nextgen Tech Women in an effort to raise $25,000 from online social media and technology communities, and an additional $25,000 in matching donations from leading technology companies. The proceeds will fund the National Center for Women In Technology and its Award for Aspirations in Computing, which recognizes young women in high school for their computing-related achievements and interests.

Why You Should Care

Geoff Livingston, co-founder of Zoetica, a social enterprise that provides communication consulting, training, and strategy to help mindful organizations affect social change, recently compiled a compelling list of reasons why it’s necessary to support the next generation of women in technology. Here are just a few that got our attention.

  • Women-run tech startups generate more revenue per invested capital and fail less then those led by men, according to New York Entrepreneur Week.
  • According to research by Catalyst, companies, including those focused on information technology, with the highest percentages of women board directors outperformed those with the least by 66%.
  • Among adults 25 and older, 10.6 million U.S. women have master's degrees or higher, compared to 10.5 million men. Measured by shares, about 10.2% of women have advanced degrees compared with 10.9% of men. Women still trail men in professional subcategories such as business, science and engineering.

How You Can Help

While donations are always welcome, Nextgen Tech Women asks you to encourage women in technology. It can be as easy as liking them on Facebook or creating supportive environments for women to engage in STEM-related work. Here’s to a new generation of women in technology! Thanks in advance for your support.