Articles
Tag: social media
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How the Fall of Klout Marks the Rise of Advanced Social Media Analytics
The shutdown of well-known platform, Klout, marks a very big shift in martech.
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From Broadcasting to Engagement: My Twitter Journey, in 3 Phases
A look at how my use of Twitter has adapted and evolved.
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14 Overlooked Traffic Sources That Marketers Should Be Using
With Facebook's data debacle and social media referrals down marketers need to be looking at other marketing channels.
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Inbound vs Outbound Marketing: Definitions, Differences and Winning Strategies
Whats the difference between inbound and outbound marketing, and can they be combined into a winning digital marketing strategy? We asked the experts.
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The Curious Case of the Black Leggings (and Why Leaving Facebook Isn’t Really an Option)
If Silicon Valley companies are serious about doing no harm and bringing the world together, they will have to self-regulate.
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4 Ways To Grow Your Content Marketing Reach Via Flipboard
With 100 million monthly active users, Flipboard marketing is making more and more sense. Here is what you need to know to get started.
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How Social Media Gives Recruiters the Edge in the Search for Top Talent
Seventy percent of employers currently use social media to find top talent.
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12 Enterprise Brands Doing YouTube Marketing Right
Here we look at some of the top brands marketing on YouTube to get their message out. Take a look, take inspiration, and take action.
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5 Ways Marketers Can Improve Engagement in Social Media
Here we look at what marketers can do to counteract the drop in social engagement over the past three years.
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Why Content Engagement Through Social is Failing and What You Can Do About It
Recent research shows that content engagement through social networks has fallen by 50 percent since 2015. Here we look at why and what you can do about it.
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Why Instagram Stories Need To Be Part Of Your Marketing Strategy
Instagram Stories is a feature stolen from Snapchat, but they've taken it to new heights. Here's why Instagram Stories should be part of your content strategy.
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3 Tips to Improve Your LinkedIn Marketing Strategy
B2B marketers are being frozen out of Facebook, so is it time to take B2B LinkedIn marketing a little more seriously?
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Quality Information Requires Quality People
The algorithms aren't going to deliver us quality content on their own.
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