Articles
Tag: social media
-
Will Mark Zuckerberg's Facebook Privacy Vision Affect Marketers?
Exploring the potential impact Facebook's privacy vision will have for marketers.
Continue reading...
-
Social Commerce Gets Ready to Take the Global Stage
Thanks to advances and innovations by brands, many shoppers now complete their customer journeys on social media with the click of a (buy) button.
Continue reading...
-
Where B2B Marketers Are Winning in Social Media
LinkedIn may be the best social media platform for many B2B marketers, but it's not the only one.
Continue reading...
-
Twitter Marketing Isn't Dead, You're Just Doing it Wrong
Is Twitter marketing on the upswing? We asked experts to share their thoughts on that and marketing best practices for the platform.
Continue reading...
-
The Do’s and Don'ts of Quora Marketing
Want to start marketing in Quora? But how can you do it ethically? And how can you avoid downvotes and bans. Questions abound, but we have the answers.
Continue reading...
-
How the Right Influencers Boost Brands and Analytics
The right influencer can strengthen a brand and improve the quality of engagement — but the key is finding the right one for your brand.
Continue reading...
-
Why Marketers Think LinkedIn Is On the Rise
The social media landscape is changing rapidly and marketing departments need to rethink their social media marketing strategies and initiatives.
Continue reading...
-
Will LinkedIn Ads Take 2019 By Storm?
Facebook is often seen as the leader in social media advertising, but if statistics and expert opinions are anything to go by, 2019 will belong to LinkedIn Ads.
Continue reading...
-
2018 in Review: A Year of Technology Reckonings
2018 is when yesterday’s altruistic internet billionaires were unmasked for what they really are: tenacious rivals in a highly-competitive & lucrative business.
Continue reading...
-
Social Media Influencers: Mega, Macro, Micro or Nano
Experts highlight the differences between a mega-influencer, macro-influencer, micro-influencer and nano-influencer.
Continue reading...
-
Why Nano-Influencers Are a Social Media Marketers Secret Weapon
Influencer marketing is gaining traction in the market, but should marketers be seeking out relevant nano-influencers, instead of massive mega-influencers?
Continue reading...
-
Move Beyond Social Media to Benchmark Your Digital Workplace Performance
If you can’t clearly connect your digital workplace measures to how you solve problems and innovate, then it’s time to rethink what you are doing.
Continue reading...
-
7 Ways to Spot Influencer Marketing Fraud
How to spot a fake social media influencer before partnering with them.
Continue reading...
-
Marketers Beware: Influencer Marketing Fraud is Real
25 percent of influencers are defrauding their clients, including internationally recognized brands. Here's why and how not to be the next victim.
Continue reading...