Articles
Tag: social media
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Why Facebook Discontinued Facebook Analytics
Facebook will retire its analytics tool June 30. Here's why marketers should view that as a good thing.
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4 Lessons for Marketers From Facebook's Outage
Facebook's outage last week posed significant challenges for marketers who rely on the channel. Here are some takeaways and lessons learned.
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Uniform Launches Composable DXP, NICE Introduces CX Interactions & More CX News
Uniform launches a composable DXP, NICE introduces CX interactions, and more CX and digital marketing software news.
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Down Periscope: Twitter Discontinues the Livestreaming App
Twitter announced it will shut down the video streaming app Periscope in March 2021.
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The Shift Is Permanent: How the Last 18 Months Shaped 2022 B2B Marketing Plans
It’s official. B2B marketers have made their pandemic-induced shifts to digital marketing permanent.
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What Social Media Marketing Is and How It Can Help Power Your Business
As of 2021, 82% of the United States population has a social networking profile. This stat should highlight the importance of social media for marketers.
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Struggling to Unlock the Potential of Employee Advocacy?
Marketers wonder why employees won’t share their latest press release on social media. Employees wonder why they should spam their friends again.
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A Look at the Top 4 Digital Marketing Categories
Digital marketing is constantly changing, but there are some foundational categories of digital marketing you need to have a strong grasp of to thrive.
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5 Areas to Factor Into Your 2022 Content Marketing Planning
With content marketing budgets predicted to grow, marketers should watch five areas before planning their 2022 strategy.
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The Tech Cult of Collecting and Hoarding Data
The cult of collecting and hoarding data in the tech industry is driven by a belief that the more data they have on you, the more they can sell stuff to you.
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4 Tips For Better Social Listening
While some channels like TikTok and Facebook have proven to be goldmines for B2C companies, they aren’t necessarily as fruitful for marketers in the B2B space.
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The Role of Serendipity in Marketing Results
Marketers are infamous for equating correlation and causation. But there's a wildcard factor that marketers don't like to acknowledge: serendipity.
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Hootsuite Acquires Heyday, HubSpot Names New CEO and More CX News
Hootsuite made a big $48 million acquisition, HubSpot has a new CEO, FullStory raises $400 million and more CX news.
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SharePoint On-Premises Goes Into Preview, Facebook Outlines ‘Metaverse’ & More News
This week in digital workplace news, SharePoint on-premises server goes into preview, Facebook outlines its vision for 'metaverse' and more.
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