Articles
Tag: social media
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Sprinklr Fills Out Its Customer Experience Cloud With Latest Upgrade
New York City-based Sprinklr has announced a major upgrade to its Experience Cloud (EC). The upgrade, which consists of the general availability of eight new integrated products, completes the platform's transformation from social platform to customer experience platform.
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Hootsuite Integrates Adobe Digital Assets for Social Content
Hootsuite is bringing Adobe and its 90 million digital visual assets into its social media management ecosystem. The Vancouver, BC-based social media management platform announced today an integration with Adobe Creative Cloud and Adobe Stock, which includes 90 million stock photography assets.
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Salesforce Integrates AI-Powered Image Recognition for Twitter
Eleven months ago the tech world was abuzz with rumors flying that Salesforce might buy Twitter. Salesforce CEO Mark Benioff had called the still struggling social media company an “unpolished jewel,” a “great brand” and the proposition of acquiring it “a once in a lifetime opportunity.
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Snap Needs to Reinvent the Advertising Wheel
After a dismal first earnings report showing losses of $2.2 billion, you could argue that Facebook (and by extension, Instagram) has Snapchat on the ropes. Facebook founder Mark Zuckerberg himself conceded that he and his family of apps were, “a little bit late to the trend initially around making cameras
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Save the Snark: Your Tone on Social Media May Harm Your Brand
Daring, comedic and sometimes outright controversial social media posts are a great way to attract the limelight, right? After all, brands such as Tesco Mobile and Wendy's have thrived on Twitter thanks to their propensity to poke fun at people and current affairs. But a recent Sprout Social study —
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The Rules of Social Media Marketing Success: Relationships and Trust
When Facebook and Twitter arrived on the scene in the mid-2000s, people soon started using them to share opinions, complaints and ideas — sometimes aimed at the companies they did business with. Brands have been playing catch up ever since.
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The Secret Sauce in LinkedIn's Marketing Guide Tastes Expensive
Five hundred million professionals now use LinkedIn to advance their careers and network with fellow professionals. But despite the network’s success, LinkedIn’s power as a B2B marketing platform is often downplayed in the face of other social networks like Facebook (although Facebook’s powerful ad manager may also have something to
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What Marketers Can Learn from the Most Retweeted Tweet of All-Time
Welcome to 2017. The year in which the most retweeted tweet ever involves a teenager and chicken nuggets. Surprised? Neither are we. Carter Wilkerson, a 16-year-old high school junior from Reno, Nev.
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The Rules of Social Media Marketing Success: Listen and Plan
Social media marketing leveled the playing field for marketers in companies of all sizes. When done right, it offers a direct connection with your customers and insight into their needs, their attitudes towards your (and your competitor's) brand and their context.
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Social Media Etiquette for Our Hyper-Partisan Era
It’s been a rough few years online. We hit a new low in 2016 with displays of partisanship between friends, acquaintances and strangers. 2017 isn’t shaping up to be any better.
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How to Deal With the Troubling Reality of Fake News
The impact of "fake news" continues to make headlines as Facebook and other social networks struggle to combat this unexpected player in the election and beyond. While the numbers of fake news creators are climbing, the problem is not new — and not restricted to fake news.
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Hootsuite Acquires Social Media Analytics Provider LiftMetrix
Hootsuite today announced its second acquisition in less than a month. The Vancouver, British Columbia-based social media management provider acquired LiftMetrix, a social analytics vendor.
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The Evolution of Snapchat: From Teen Novelty to Enterprise Tool
Following its launch in late 2011, Snapchat was little more than an ephemeral messaging service for reckless teenagers. But as 2017 takes shape, Snapchat is attracting global celebrities as power-users and the world’s most prestigious brands as advertising partners. Not to mention, Snap Inc. — the company behind Snapchat —
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Hootsuite Acquires AdEspresso; Launches Hootsuite Ads
Vancouver, British Columbia-based Hootsuite today announced the acquisition of Facebook advertising partner AdEspresso, a company that offers a Software-as-a-Service- (SaaS) based Facebook and Instagram advertising suite. Simultaneously with that news, the social media management platform also revealed the launch of its latest tool, Hootsuite Ads.
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