Articles
Tag: social media
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Use Lookalike Audiences to Reinvigorate Your LinkedIn Ad Campaigns
LinkedIn has its own variation of Lookalike Audiences, a feature aimed at helping marketers target ads at people who are similar to a given page audience.
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10 Tips to Maximize Your LinkedIn Organic Reach
Experts offer their best tips on how to maximize your organization's organic audience on the LinkedIn platform.
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Pinterest Trends Give Marketers a New SEO Opportunity
Pinterest released a new tool, Pinterest Trends, in beta last December, to provide marketers a view into the top US search terms from the previous 12 months.
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7 Emerging Social Media Marketing Trends to Watch
Hyperlocal marketing, "likes" lose their charm and more trends that will shape the face of social media marketing in the year ahead.
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Why Marketers Should Focus on Optimizing Email Open Rates
Email campaigns offer some distinct advantages over social media campaigns when it comes to matching message to audience.
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What Instagram's Hidden 'Like' Count Means for Marketers
Instagram's decision to hide likes has ruffled feathers in the influencer world, but marketers should view it as an opportunity.
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Don't Fall For These 5 Marketing Myths
A look at some misconceptions about marketing — and why you shouldn't fall for them.
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Is Social Media Marketing Dying?
Social media reach is down, Politics has won the day, and there's plenty of negativity floating around our social feeds. Is social media dying a slow death?
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Can Facebook Conversational Ads Raise Click-Through Rates?
Improving click-through rates from ads remains a real struggle for marketers.
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Why Your Social Media Marketing Strategy Sucks
Having trouble generating leads with your social media posts? We asked experts for the common reasons organizations' social media efforts fail.
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Why Software Vendors Need to Take Social Proof More Seriously
Social proof is vital for driving sales in highly competitive B2B industries, but only one in five companies are actively using reviews to build social proof.
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Why Marketers Need a Dedicated Analytics Strategy for Facebook Messenger
While Facebook's main platform is encountering heavy public scrutiny, its Messenger app is emerging as the crown jewel for maintaining engagement.
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Making Human Connections at Social Media Week Lima, OH 2019
Social Media Week Lima is a great place for marketers to connect with others in the field who are truly passionate about what they do.
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How to Approach a Social Media Influencer
Social media influencers can change the way your audience views your brand, product, or service, but how do you actually approach a social media influencer?
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