Articles
Tag: social media
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Why Nano-Influencers Are a Social Media Marketers Secret Weapon
Influencer marketing is gaining traction in the market, but should marketers be seeking out relevant nano-influencers, instead of massive mega-influencers?
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7 Ways to Spot Influencer Marketing Fraud
How to spot a fake social media influencer before partnering with them.
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Marketers Beware: Influencer Marketing Fraud is Real
25 percent of influencers are defrauding their clients, including internationally recognized brands. Here's why and how not to be the next victim.
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Skip the Robocall: Social Is the Connection That Counts
While robocalls are on the rise, their effectiveness wanes. Consumers who are unlikely to pick up a call are more receptive to contact via social channels.
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How Is Facebook's Role in the Enterprise Impacted After Another Major Breach?
After another well publicized Facebook security breach that was uncovered last month, the role of Facebook as a digital marketing tool is in the spotlight.
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8 Ways to Justify Your Social Media Marketing Program
Customers expect their brands to be on social media but should you invest in social media marketing? And if yes, what should you be measuring?
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8 Tips to Better Influencer Marketing Programs
What does it take to have a successful influencer marketing campaign? We asked Marketers to share tactics and strategies to help avoid the common pitfalls.
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Crazies at the Social Media Barricades: Unintended Consequences and Next Steps
If there ever was an area in which we are experiencing the law of unintended consequences, it’s in the social media arena.
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Flipboard Is Seeing Strong User Growth: Here's Why
Flipboard has emerged as a top traffic generator in the last few years: here are some theories why.
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Social Media Marketing: Looking Beyond Reach
Marketers have long focused on the reach of their social media messages as a key measurement but it requires more than reach to be successful.
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Why Facebook Engagement is Down and What Marketers Can Do About It
Facebook engagement levels are still plummeting. Here's how to increase Facebook page engagement in 2019 and beyond.
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How to Use LinkedIn Advanced Search to Find B2B Leads
LinkedIn is full of professionals, but how can marketers find B2B leads quickly and efficiently? We've put a short but sweet guide to show you how.
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How the Fall of Klout Marks the Rise of Advanced Social Media Analytics
The shutdown of well-known platform, Klout, marks a very big shift in martech.
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From Broadcasting to Engagement: My Twitter Journey, in 3 Phases
A look at how my use of Twitter has adapted and evolved.
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