Articles
Tag: social media
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The Do’s and Don'ts of Quora Marketing
Want to start marketing in Quora? But how can you do it ethically? And how can you avoid downvotes and bans. Questions abound, but we have the answers.
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How the Right Influencers Boost Brands and Analytics
The right influencer can strengthen a brand and improve the quality of engagement — but the key is finding the right one for your brand.
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Why Marketers Think LinkedIn Is On the Rise
The social media landscape is changing rapidly and marketing departments need to rethink their social media marketing strategies and initiatives.
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Will LinkedIn Ads Take 2019 By Storm?
Facebook is often seen as the leader in social media advertising, but if statistics and expert opinions are anything to go by, 2019 will belong to LinkedIn Ads.
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2018 in Review: A Year of Technology Reckonings
2018 is when yesterday’s altruistic internet billionaires were unmasked for what they really are: tenacious rivals in a highly-competitive & lucrative business.
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Social Media Influencers: Mega, Macro, Micro or Nano
Experts highlight the differences between a mega-influencer, macro-influencer, micro-influencer and nano-influencer.
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Why Nano-Influencers Are a Social Media Marketers Secret Weapon
Influencer marketing is gaining traction in the market, but should marketers be seeking out relevant nano-influencers, instead of massive mega-influencers?
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Move Beyond Social Media to Benchmark Your Digital Workplace Performance
If you can’t clearly connect your digital workplace measures to how you solve problems and innovate, then it’s time to rethink what you are doing.
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7 Ways to Spot Influencer Marketing Fraud
How to spot a fake social media influencer before partnering with them.
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Marketers Beware: Influencer Marketing Fraud is Real
25 percent of influencers are defrauding their clients, including internationally recognized brands. Here's why and how not to be the next victim.
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Skip the Robocall: Social Is the Connection That Counts
While robocalls are on the rise, their effectiveness wanes. Consumers who are unlikely to pick up a call are more receptive to contact via social channels.
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How Is Facebook's Role in the Enterprise Impacted After Another Major Breach?
After another well publicized Facebook security breach that was uncovered last month, the role of Facebook as a digital marketing tool is in the spotlight.
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8 Ways to Justify Your Social Media Marketing Program
Customers expect their brands to be on social media but should you invest in social media marketing? And if yes, what should you be measuring?
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8 Tips to Better Influencer Marketing Programs
What does it take to have a successful influencer marketing campaign? We asked Marketers to share tactics and strategies to help avoid the common pitfalls.
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