Articles
Tag: social media
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How to Use Instagram Search Optimization: A New Kind of SEO
Instagram has introduced a new variation on its search, one in which marketers should consider as social media optimization, a complement to SEO.
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What CEOs Will Expect From Their CMOs in 2021
Now's the time for many CEOs and business owners to focus on how to restart, or jumpstart, their revenue and growth engines. Here's how CMOs can help.
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Marketing Experts Share Their 2021 Trends
What do marketing experts see coming? Here’s what I’m hearing from my network.
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Social Media Trends to Consider in Your 2021 Marketing Strategy
The "social" part of social media took on a whole new weight in 2020, as the COVID-19 pandemic restricted people to small groups and away from indoor venues.
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5 Things To Consider When Selecting a Video Content Management System
Is your video strategy chaotic? A video content management system can help. Join us as we explore the capabilities, features and selection process for a VCM.
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Down Periscope: Twitter Discontinues the Livestreaming App
Twitter announced it will shut down the video streaming app Periscope in March 2021.
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CMSWire's Top 10 Digital Marketing Articles of 2020
Had enough of 2020 yet? With the end so near we thought it a good time to look back at CMSWire's top 10 most popular marketing articles of the year.
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2020 Contributors of the Year: David Lavenda
David Lavenda continues to keep our technology present in perspective by connecting current challenges to similar from the recent and not-so-recent past.
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For Marketing Success, It’s Important to Zig When Others Zag
Rather than follow the crowd, there’s more opportunity in what others are not doing. Here are three ways to avoid the marketing crowds.
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Social Media Hashtags: Protecting Your Brand's Reputation and Trust
Don't let a poor hashtag choice ruin your organization's reputation and trust. What brands can do to ensure they get the most from social media hashtag use.
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How Science Lets Us Down
We must rein in the worsts elements of the internet. A robust, evidence-based, science-informed, societal-level approach can do that.
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Ecommerce Stats to Inform Your 2021 Strategy
Not everything that worked in ecommerce in 2020 will bring more sales in the future, but understanding the trends will help guide your 2021 strategy.
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What Can Social Listening Do to Improve CX?
People from all walks of life share on social media, including your customers. Are you listening? Here's how social listening improves the customer experience.
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Why Should the Potential TikTok Ban Matter to Marketers?
We explore how a potential ban on the Tik Tok platform by the US government could affect the larger marketing ecosystem.
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