Latest Customer Data Platforms Articles(Page 9)

The Art of Localization Strategy: Beyond Translation for Better CX

AI: Your Digital Lighthouse for 24/7 Customer Engagement

To CDP, or Not CDP: That Is the Martech Question

Are Customer Data Platforms the Missing Link to Omnichannel Marketing Success?

What Is Customer Lifetime Value and How Is It Calculated?

Customer Service Crisis Management: Navigating Hurricanes, High Call Volumes

Predict, React, Adapt: Martech Capabilities to Watch in 2025

How Responsible Marketing Protects Customer Trust

Ibexa’s Big Bet: Can Aggregation Solve Martech’s Biggest Headache?

What’s Behind the Best and Worst Customer Service Strategies?

Agentic CX and Marketing: The Future of Customer Journeys

Using AI Responsibly to Achieve Hyper-Personalized Marketing

What Customers Really Want From a Loyalty Program

Before AI Personalization, Fix the Data: The CX Leader’s Roadmap

Telephone Consumer Protection Act: What Does It Mean for Marketers?

The Art of Balancing Data and Creativity: Building Brands That Connect

CX Leaders: Are You Blocking Your Own Success?

Building a Customer Data Strategy: Key Trends

Does Your Tech Stack Drive an Aligned Customer and Employee Experience?

The True Cost of Poor Customer Data Management

Customer Sentiment Analysis: Reading Emotions, Redefining Relationships

5 Customer Data Protection Tips to Strengthen Cybersecurity

Why You Need a Chief Experience Officer — the Right One

AI Is Rewriting the Rules of CX Metrics — Are You Ready?

Write the EOY Checks: 6 Smart Ways to Spend Unused Marketing Budget

Marketing Trends Predictions: Did Generative AI and I Agree?

How to (Actually) Build a Customer Data Strategy