ICYMI: Marketo CMO Steps Down, Forrester Wave for Insight PaaS

Hey there! I hope all is well.

Tune in below for the top headlines from last week you might have missed:

Quick, Give Me the Headlines:

Marketo CMO Chandar Pattabhiram leaves to take job as CMO of Coupa Software, leaving the position available for the second time in a year. Pattabhiram is known for his connection to marketing and storytelling. The Marketo exec shakeup continues.
ICYMI, Forrester just created a new term and Wave, “Insight Platforms-As-A-Service” (PaaS), because it can. The initial Wave evaluated eight vendors, and Google came out on top (no surprise here). Virginia Backaitis digs into the reasoning behind the decision.
Speaking of newly released reports: let’s talk about the Gartner Magic Quadrant for Insight Engines. Gartner defines insight engines as enterprise search that [provides] “more-natural access to information for knowledge workers and other constituents in ways that enterprise search has not.” A.K.A. The next big thing. Read up.
Did you say you were selecting a SharePoint Intranet-in-a-Box? Here are those nine questions to ask when picking your perfect provider. You’re welcome.
Your Office 365 platform only goes as far as your employee’s engagement with it. At-a-glance benefits include shortcuts leading to productivity leading to overall employee happiness.
On my radar, on my radar. Don’t miss these five upcoming digital experience conferences: Content Marketing World (Sept. 5), Inbound (Sept. 25), MarTech Boston (Oct. 2), Forrester’s CXSF (Oct. 19) and DX Summit 2017 (Nov. 13).
The real deal: Huddle was reportedly acquired by private equity firm for…drumroll please…$89M. Wah, wah, wahhh, considering Huddle’s peak valuation was $300M in 2014.
Which reminds me, Seattle-based business intelligence and analytics provider Tableau acquired ClearGraph to raise its augmented intelligence play. Could this be a new era for data? Only time will tell.
I don’t know about you, but every time I hear about artificial intelligence (AI), I can’t help but think of dramatized versions of the technology such as the movie “I, Robot,” featuring the ever-talented Will Smith. Michael Wu helps tackle fears about AI by arguing it is really the new business intelligence.
Also, Demandbase just released new AI technology that “better enables B2B companies to turn digital signals into actions.” Dom Nicastro has the inside scoop.
Get your head in the cloud. This article provides insight on how this professional learned to embrace the cloud for many reasons, particularly that it provides a power shift between the vendors and customers. Power to the people.

Events

Walla-walla hey! Walla-walla hoo! Top events just for you!

Aug. 13 — [CMSWire Webinar On-Demand] Customer Experience is a Team Sport
Aug. 23 — [DX Summit Webinar] 3 Secrets to Voice of the Customer Success
Aug.- Oct. — 2017 DX Leaders Webinar Series
Sept. 12 — Smart Cities Live - London 2017
Nov. 13 — CMSWire's DX Summit Chicago 2017

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