Reuters Customer Service & Experience West San Diego 2026

Senior CX and service leaders convene in San Diego to tackle AI integration, data strategy and workforce evolution.

Reuters Events: Customer Service & Experience West 2026 runs April 21-22 in San Diego at the Hyatt Regency La Jolla at Aventine. The two-day conference gathers senior CX, service and digital leaders from major brands to address real-world challenges in customer experience and service delivery.

The event focuses on practical solutions and frameworks to sustain CX impact beyond 2026. Key areas include AI integration, data-driven strategies, workforce evolution and embedding CX at the core of business strategy.

Attendees participate in interactive sessions, case studies, debates and peer-led networking. The organizers describe the audience as a curated group of senior executives.

CX West 2026 Focus Areas

• AI Built on Trust: Embedding trust through transparent AI disclosure, governance and partnerships to ensure compliance and measurable ROI in CX transformation.
• Data-Driven CX Transformation: Turning fragmented data into actionable insights to drive personalized experiences, overcome legacy barriers and break down silos.
• Agents at the Edge of Innovation: Balancing AI efficiency with human connection, upskilling frontline teams and managing workforce evolution to protect trust and elevate service quality.
• Embedding CX at the Core: Creating tailored frameworks for executive buy-in, communicating CX value through business metrics and positioning CX as a strategic driver.
• Climate & Sustainability: Addressing environmental challenges and sustainability in business strategy, with a focus on regions vulnerable to climate change.
• Business Leadership: Navigating social, political and economic upheaval to rebuild trust and steer successful leadership.

Who Should Attend CX West San Diego

The event targets senior leaders responsible for customer experience, service operations and digital transformation:

• Chief Customer Experience Officers
• VP of Customer Care Operations
• Chief Digital and Technology Officers
• Heads of Customer Service
• VP Strategy, Business Analytics & Consumer Insights

Professionals interested in contact center innovation and AI in call centers will find relevant sessions throughout the program.

CX West 2026 Sponsors

Notable past and/or present sponsors include:

• Sanas (Platinum Sponsor)
• unitQ (Gold Sponsor)
• Cresta (Gold Sponsor)
• Level AI (Silver Sponsor)
• CallMiner (Exhibitor)