Latest Marketing & Customer Experience Leadership Reading(Page 146)

Customer Loyalty: Understated and Overestimated

What's on the Mind of the Modern CMO?

Metrics With Meaning: How to Measure the Customer Experience

What's Under the Hood of a Customer Data Platform?

The Customer Goodwill Piggy Bank

SMX West: How SEO and Web Developers Work Together at Under Armour

Twitter Acquires Chroma Labs, TTEC Holdings Partners With Pega, More CX News

What Is Machine Learning's Impact on Marketing Personalization?

Want to Improve Your Customer Experience? Remember the Partner Experience

The 'Soft Skills' Every Analyst Needs to Succeed

The Loneliness Epidemic Revisited: A 2020 Update

Closing the Customer Feedback Loop: A Practitioner's Guide

Alternative Search Engines: A New SEO Frontier?

Navigating the Challenges of the Post-Sale Customer Journey

How to Maintain Customer Loyalty Long After Cupid’s Arrow Strikes

Snowflake Raises $479M, Upland Acquires Localytics and More CX News

How to Keep Your Customer Experience Job

The Secret to Actionable VoC and Customer Journey Mapping Programs

The New Martech Stack Will Emphasize New Platforms

8 Considerations When Selecting an AI Marketing Vendor

The CCPA Is Here … But How Can Businesses Prepare for What Lies Ahead?

One Reason Personalization Fails? Customer Journey Mismanagement

How Marketers Can Use Intent Data

How to Innovate Your Brand With Your Customers in Mind

Where Governance Fits in Your Customer Experience Strategy

Build Sustainable Relationships for Customer Advocacy with Individualization

The Importance of Consumer Education in Today's Data-Driven Purchasing Journey