Latest Marketing & Customer Experience Leadership Reading(Page 204)

The Most Important Metric in Retail? Happiness

Marketers Don't Have a Clue About Data, CMO Council Reports

Teradata Updates Its Customer Journey Analytics Solution

Welcome Amazon Connect, the AWS Call Center Platform

Proximity Marketing Should Feel Like Customer Service, Not Advertising

5 Vendors Explain What Makes Their Digital Marketing Hub Unique

How Machine Learning Might Just Make Marketing More Human

Can Everyone Stop Making Excuses for Poor Products & Services?

Forrester: Acrolinx, Idio & Persado Help Marketers Create Smarter Content

Marketers: Enough With the Platitudes

SAP Hybris, Intershop, Insite Software Lead Forrester's B2B Commerce Wave

How the Experimentation Ethos Drives Measurable Impact for Marketers

How Women Can Make Their Voices Heard in the Modern Workplace

A Snapshot of Digital Marketing in 2017: Key Statistics

How to Deal With the Troubling Reality of Fake News

Wasting Time Is the Worst Customer Experience

5 Strategies to Achieve Better Brand Recognition

Will Digital OOH Ad Spending Beat Social Media Spend in 2017?

Why Omnichannel Marketing Helps You Build a Better Brand

A Decade of Programmatic Video: Where We've Been, What's Next

Why Brands Should Learn to Tell Better Stories

Pegasystems Adds AI to Pega Sales Automation

Machine Learning Without Empathy Fails

How to Take Social Media Marketing Global & Local at the Same Time

Hootsuite Acquires Naritiv Solution; Conversocial Acquires HipMob

LinkedIn Incorporates PointDrive Technology in Sales Navigator Updates

4 Ways to Boost Google PageSpeed Scores for Better Search Visibility