Latest Marketing & Customer Experience Leadership Reading(Page 211)

So Your Company Was Acquired: Now What?

The Omnichannel Experience: Once Exotic, Now Expected

How to Justify Higher Mobile Ad Spend in 2017

Hacking Marketing: Out With the Old, In With the New Marketing Management

Confessions of an ABM Skeptic

Evergage Guardian Uses Machine Learning, AI to Pull Deeper Insight From Data

1 in 4 Micro Businesses Are Missing Big Marketing Opportunities

4 Vital Strategies for Global Marketing Success

Brick and Mortar: Reports of Its Death Are Greatly Exaggerated

3 Ways to Help Your CMO Generate More Systematic Insights

Your Social Media is Talking. Are You Listening?

You Win Millennials: Now You Have Our Attention

How to Take Advantage of Video-On-Demand & Keep Viewers Engaged

Adobe to Acquire TubeMogul for $540M

Why CMOs (and Organizations) Should Adopt a Beginner's Mindset

Everything You Thought You Knew About User Experience Is Wrong

3 Areas of Focus for Today's Data-Driven CMO

10 Social Media Tactics for B2B Marketers

Use Context to Offer Unique Customer Experiences

Ad Blockers: A Wake-Up Call, Not a Solution

The CMO Conundrum: How to Balance Short- and Long-Term Needs

Design Through Customer Use

Digital Experience Consistency Starts With Reliable Customer Data

Forrester Rates Brightcove, Kaltura, Vidyard the Online Video Leaders

Phil Fernandez Out at Marketo, Marc Andreessen Joins Dialpad Board, More News

The Marketplace Quadrant Puzzle: Sorting Winning Vendors From Losers

The ABCs of RFM - and How it Can Help You Retain Your Customers