Latest Marketing & Customer Experience Leadership Reading(Page 212)

Embrace Behavioral Data for Super Targeted Marketing

Litmus Partners with Microsoft to Improve Email Marketing

Influencer Marketing Shouldn't Be a Dirty Word

Something Is Missing From Your Data-Driven Decisions

Don't Expect Much Value from 'Free' Outbound Links Anymore

Salesforce Ups Its Productivity Game with an Intelligent Calendar

5 Ways to Build Beautiful Customer Relationships

Real-Time Marketing: Where Big Data Meets Big Opportunity

Trump? Clinton? Either Way, You Can Capitalize on Election Buzz

Macy's Purges 100 Stores, Tightens Grip on E-Commerce

Everything You're Doing With Net Promoter Score Is Probably Wrong

How to (Legally) Benefit from Olympic Buzz – Without Being a Sponsor

Bynder Nets $22M for 'Game-Changing' MarTech

OwnBackup Creates Salesforce Cloud Data Restoration Solution

How Customer Experience Drives Business Strategy

You've Won Over the Customer, You Made the Sale - Now What?

Marketo Founder's Account-Based Marketing Startup Nets $22M

3 Ways Marketers Can Own the Customer Experience

Can Jet.com (Finally) Get Walmart's E-Commerce Ops Moving?

Align Your Customer Experience Priorities With Business Processes

Why You Should Journey Map Your Life

4 Useful Digital Marketing Tips for Retailers

Answering That Pesky Community ROI Question

What Good Is Big Data Without Big Attribution?

How In-App Messages Turn Customers into Loyal Fans

How to Lift the Veil of a Ghost Site

DrivenBI Gives Salesforce Users More Data Analytics