Latest Marketing & Customer Experience Leadership Reading(Page 214)

Is Customer Centricity Actual or Aspirational?

Salesforce Acquires Krux on the Eve of Dreamforce

4 Things You Think You Know About Location Services (But Don't)

5 Ways Marketers Can Improve Their Data Management

Demandbase's New DemandGraph Adds Artificial Intelligence to ABM

Communicators: From Firefighters to Customer Experience Managers

How Gamification Enhances the Customer Experience

What it Takes to Be an Effective Manager Today

Why CMOs Should Embrace Mobile App Development

Meet the New Telemarketing: Proactive, Positive and Personalized

MaritzCX Releases CXFuel for Integration With Adobe, Marketo, Oracle, Others

Apttus Nets $88M, Pushes Machine Learning With New Intelligent Agent 'Max'

Salesforce Launches Commerce Cloud: A Look at Next Steps

How Experiential Retailing Bridges In-Store and Online Shopping

AppLovin Sells to Orient Hontai Capital for $1.4B

Narrative Gives Leaders the Power to Scale [Webinar]

What LinkedIn's Economic Graph Brings to Microsoft, You and the World

Why the Hell Would Salesforce Want to Buy Twitter?

Does Your Organizational Culture Help or Hinder Your Digital Workplace?

Why Your Content Marketing Needs an Influencer Strategy

Why We Must Fight the $7.2B Mobile Ad Fraud Threat

Weebly Adds More E-Commerce, Marketing Capabilities to Its Website Builder

How Marketers Can Survive the Caprices of Search and Social Media

The Microsoft Partner Balancing Act: Don't Bite the Hand that Feeds

MaritzCX Hires Oracle Executive to Grow Partnerships

Experticity Adds Online Community, App to Its Influencer Marketing Platform

OMG Watch This! How to Make Viral Videos