Latest Marketing & Customer Experience Leadership Reading(Page 217)

Location-Based Tools Level the Online-Offline Playing Field

How to Turn Abandoned Shopping Carts to Online Sales

How to Create Processes that Hold Up Under Pressure

Microsoft, Salesforce Lead Gartner's Sales Force Automation MQ

Yotpo Wants Marketers to Use Instagram Instead of Stock Photos

Advertising Evolves to Recognize People, Not Devices

Content Translation Wins Customer's Hearts and Minds

Brick and Mortar Shopping Gets a Hearty Dose of Digital

Embrace Behavioral Data for Super Targeted Marketing

Litmus Partners with Microsoft to Improve Email Marketing

Influencer Marketing Shouldn't Be a Dirty Word

Something Is Missing From Your Data-Driven Decisions

Don't Expect Much Value from 'Free' Outbound Links Anymore

Salesforce Ups Its Productivity Game with an Intelligent Calendar

5 Ways to Build Beautiful Customer Relationships

Real-Time Marketing: Where Big Data Meets Big Opportunity

Trump? Clinton? Either Way, You Can Capitalize on Election Buzz

Macy's Purges 100 Stores, Tightens Grip on E-Commerce

Everything You're Doing With Net Promoter Score Is Probably Wrong

How to (Legally) Benefit from Olympic Buzz – Without Being a Sponsor

Bynder Nets $22M for 'Game-Changing' MarTech

OwnBackup Creates Salesforce Cloud Data Restoration Solution

How Customer Experience Drives Business Strategy

You've Won Over the Customer, You Made the Sale - Now What?

Marketo Founder's Account-Based Marketing Startup Nets $22M

3 Ways Marketers Can Own the Customer Experience

Can Jet.com (Finally) Get Walmart's E-Commerce Ops Moving?