Latest Marketing & Customer Experience Leadership Reading(Page 6)

Flat Budgets, Rising Demands: The CMO’s AI Balancing Act

Marketing in a Downturn: Building Agility Without Losing Impact

How to Use AI to Actually Reduce Customer Effort

CX Quality Is Falling—Forrester Says Total Experience Can Fix It

Intuit Gets Conversational: AI Agents Tackle CRM, Finance and CX Tasks

The Loyalty Mirage: When Customer Lifetime Value Became a Moving Target

Train Like a Marketer: Build Habits That Compound

Surveys Gone Sideways: Avoid These Common Sampling Pitfalls

How 5 Airlines Stack up on the State of Customer Experience

AI Is Rewriting the Value of Expertise—and Customer Experience Will Feel It

The Modern CMO: Data-Driven, AI-Native and Creatively Human

Marketing Promised. CX Didn’t Deliver. Here’s the Cost.

AI-Powered Photoshoots: A Game Changer for Digital Marketing

Agentforce 3: Salesforce’s Latest Bet on the Future of Agentic AI

What Customer Experience Leaders Really Think About AI

CMOs Are No Longer Just Marketers

The Cost of Martech Chaos Is Rising

The Customer Experience Case for a Soft Voice and an Open Heart

How Cox Automotive Ties Employee Experience to Customer Wins

Beyond the Mirage: A Data-Driven Blueprint to Tame Martech Complexity

The Year You’ll Have to Defend Every Marketing Dollar

AI in Customer Experience: Powerful Use Cases You Shouldn’t Ignore

Why Modern CMOs Can’t Ignore Backend Infrastructure Anymore

CX Protection Layer: How AI Unifies Service, Success and Delivery

Technical Debt Is a CX Issue. Here’s Why That Matters

How to Prepare Your Marketing Strategy if Meta Breaks Up

Predictive AI in Customer Experience: What Works Today