Latest Marketing & Customer Experience Leadership Reading(Page 77)

The Holiday Season Playbook for Delivering Efficient & Effective Customer Service

OSF Digital Acquires Oegen, Sprinklr Teams With Salesforce on CXM and CRM, More News

What B2B Buyers Want, and Ways to Align Your Customer Journeys

CMSWire Contributor Q&A With Ken Peterson: Urban Legends of Customer Experience

What Is Mastodon, the Red-Hot Open Source Twitter Rival

How Northwestern Mutual Powered Its Most Successful Social Campaign Ever

Parrotheads and Margaritaville: A Case Study in Lifestyle Brand Building

4 Ways Brands Go Wrong With Digital Marketing Metrics

The Secret to B2B Marketing? It’s Just a Game of ‘Yes’ and ‘No’

Data Governance: Offense or Defense in the Digital Age?

How to Bring the Human Element Back to the Holiday Shopping Game

The Imperative of Agent Support: How Brands Can Take Action

Colin Crowley: Managing Ever-Shifting Customer Expectations

3 Myths Debunked: How to Mature Conversational Experience Development

Is It Time to Tackle Customer Support Tasks With AI Writing Software?

4 Strategies to Boost Customer Engagement

What Brands Need to Know About Facebook Marketing

Will the Musk Takeover Rescue or Wreck Twitter Marketing?

3 Basic Human Psychological Needs That Matter in Customer Experience

The Path to Excellence, Part 3: Culture Is No Accident

Getting Started With Customer Journey Management

Marketing Technology Expands as Composable Business Models Are Embraced

Heuristic Evaluation vs. Usability Testing: What’s the Difference and Which Should I Use?

IBM Unveils Software Suite, OpenAI Startup Fund Pledges $100M, More News

As Economic Headwinds Gather, Make Customer Experience Excellent

Choose the Right CX Technology; Earn Customer Loyalty

The Intersection of Public Relations and Customer Experience