Latest Marketing & Customer Experience Leadership Reading(Page 161)

6 Challenges With Real-Time Marketing

How to Use Google Analytics Lifetime Value Reports to Highlight Valuable Marketing

Is Social Media Marketing Dying?

A 6-Step B2B Influencer Marketing Program

The Key Elements of a Successful Intent Data Strategy

Direct to Consumer Marketing: How Brands Are Cutting Out the Middle Man

Microsoft Debuts Dynamics 365 Commerce, Medallia Buys Zingle, More News

Is (Near) Real-Time Customer Experience Within Reach?

Delivering Customer Experience in the Supply Chain

What the Future Holds for Customer Support

Want to Thrive as a Female Exec? Learn to Forgive

Connect Customer Experience to Business Value With a Balanced Scorecard and Value Framework

Why Long-form Content Isn't a Marketing Silver Bullet

What Marketers Need to Know About CCPA ... Before It's Too Late

3 Ways to Realign Your Organization to Focus on Customer Experience

MarTech Attendees Dish on Tech Chaos, Marketing Technologist Superpowers

Salesforce Ventures Invests $300M in Automattic, Oracle Releases CX Unity, More

Building Your Martech Stack: Best-of-Breed vs. Suite

4 Lessons in Leadership From My Time in the Fishing Industry

5 Takeaways from MarTech East Conference

Update Your Customer Journey Thinking Now for Rich Outcomes

The Next Evolution in Email Marketing: Beyond Personalization

What's the Playbook for $Billion-Plus Martech Private Equity Acquisitions?

4 Ways to Increase Customer Lifetime Value and Leave Competitors Behind

Forrester Updates Customer Experience Platform, Oracle and Deloitte Partner in CDP, More

Can Facebook Conversational Ads Raise Click-Through Rates?

It's Time to Change Our Thinking About Diversity and Inclusion in the Workplace