Latest Marketing & Customer Experience Leadership Reading(Page 170)

Stop Using Customer Metrics to Live in the Past

3 Challenges of Personalization at Scale

Sorry, There’s No Secret Shortcut for Measuring Customer Experience

Is It Time for Your Organization to Form an AI Ethics Committee?

4 Best Practices for Implementing a CDP

Facebook Ad Metrics Updates Aim to Help Marketers Track Reach

10 Traits to Look for In Your Next Leadership Candidate

Gartner Names Multichannel Marketing Hub Leaders, Squarespace's Buy, More News

4 Marketing Principles That Will Withstand the Evolving Marketplace

Stitching Together Online and Offline Customer Data

How to Ditch the Guesswork and Create a Culture That's Driven by Data

Who Is the Most Important Person on Your Content Team?

Combine Chatbots and RPA Bots for Better Customer Service

Publicis Buys Epsilon for $4.4B, Salesforce Debuts New Einstein Services, More News

What Does Martech's Ecosystem Evolution Mean for Marketers?

Don't Confuse Digital Transformation with Customer Experience

Are You Listening to Your Customers or Just Tuning Out?

What Gig Workers Bring to Forward-Looking Companies

How a CDP Can Help Retailers Improve Customer Segmentation

The Goals and Benefits of a SaaS Marketing Strategy

Don't Let Chatbots Drag Down Your Customer Experience

Why the DevOps Engineer Is a Misunderstood Role

Why You Need to Invest in Your Marketers

Interactions and Complexity

6 Ways to Deal With Difficult Customers

Gartner Names Content Marketing Leaders, Salesforce Partners With Google, More News

AR and VR Could Be Mainstream Sooner Than You Think