Latest Marketing & Customer Experience Leadership Reading(Page 212)

Draper vs. Crane: The Battle Between Ad Creative & Media Departments

Simplicity is the Future of Customer Engagement

Standardized Processes: Great in Theory, Not in Practice

Why You Can't Afford to Ignore Customer Marketing

So Your Company Was Acquired: Now What?

The Omnichannel Experience: Once Exotic, Now Expected

How to Justify Higher Mobile Ad Spend in 2017

Hacking Marketing: Out With the Old, In With the New Marketing Management

Confessions of an ABM Skeptic

Evergage Guardian Uses Machine Learning, AI to Pull Deeper Insight From Data

1 in 4 Micro Businesses Are Missing Big Marketing Opportunities

4 Vital Strategies for Global Marketing Success

Brick and Mortar: Reports of Its Death Are Greatly Exaggerated

3 Ways to Help Your CMO Generate More Systematic Insights

Your Social Media is Talking. Are You Listening?

You Win Millennials: Now You Have Our Attention

How to Take Advantage of Video-On-Demand & Keep Viewers Engaged

Adobe to Acquire TubeMogul for $540M

Why CMOs (and Organizations) Should Adopt a Beginner's Mindset

Everything You Thought You Knew About User Experience Is Wrong

3 Areas of Focus for Today's Data-Driven CMO

10 Social Media Tactics for B2B Marketers

Use Context to Offer Unique Customer Experiences

Ad Blockers: A Wake-Up Call, Not a Solution

The CMO Conundrum: How to Balance Short- and Long-Term Needs

Design Through Customer Use

Digital Experience Consistency Starts With Reliable Customer Data