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Marketing & CX Leadership

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered.

Editorial
A large, brightly lit red and green Gundam-style robot statue displayed inside a shopping mall or entertainment complex. The life-size mecha figure stands on a platform surrounded by railings, with shops and signage visible in the background.
Cyber Week 2025: The Rise of Agentic Commerce and the Surgical Shopper
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News
Two Gradial team members wearing branded baseball jerseys and caps stand at the company booth at Sitecore Symposium 2025 in Orlando, Florida. One smiles behind the counter while the other holds up a Gradial tote bag. The booth backdrop displays the Gradial logo and the tagline “Remove the friction, launch more campaigns.”
Gradial Raises $35M Series B to Scale Agentic Marketing Automation
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Editorial
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Which AI Path Will You Take as a Marketer?
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CMSWireTV graphic titled “Biggest Moments of 2025,” featuring headshots of Season 2 guests: Sarah Kimmel of CMSWire, Daniel Thrall of Intuit, Jeff Harling of Zoom, and Uman Chan of The Vitamin Shoppe. Center panel displays “CMSWireTV: The Digital Experience — Season 2, Episode 11” with a play button.
The Digital Experience Show's Biggest Moments of 2025
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CX Has Entered the Age of Capital Discipline
Two SharpenCX team members stand at their booth during the Opkalla Tech Summit in Charlotte, smiling and wearing branded black polos with orange lanyards. Their display table features laptops, product materials and a monitor demoing Sharpen’s cloud CCaaS platform as attendees network in the background inside a brick-and-glass event space with large chandeliers.
SharpenCX-Ytel Deal Signals New Phase of Contact Center Consolidation
A man smiles and points toward a large Coveo booth display at an event. The sign behind him reads “The Future is Business-to-Person, powered by AI Search and Generative Experiences,” with screens and exhibitor booths visible in the background.
Coveo Launches RAG-as-a-Service for AWS AI Agents
A man smiles as he touches his hand to a glass wall while a humanoid robot on the other side mirrors the gesture, creating a moment of human–AI interaction in a modern indoor setting.
How Organizational Fundamentals Deliver Frictionless AI Experiences
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6 Marketing Technology Trends to Watch in 2026
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Articles Tagged "Multivariate Testing"

Feature
Article
Digital Marketing
How Google Optimize Testing Can Help Improve Customer Conversions
Editorial
Article
Digital Marketing
Get Your Execs Excited About Web Testing
Editorial
Article
Customer Experience
Site Testing is Due for Disruption
Feature
Article
Analytics
What's Trending in Digital Analytics
Feature
Article
Customer Experience
News Bites: LinkedIn Buys Bizo, Appboy's Testing, More
Feature
Article
Customer Experience
SiteSpect Debuts Testing Tool for How a Site Works, not Just Looks
Feature
Article
Customer Experience
Optimizing the Web Experience: A/B Testing, Multivariate Testing or Both?
Feature
Article
Customer Experience
The True Price of 'Free' and 'Cheap' Technology: DIY Testing Solutions
Feature
Article
Web Experience
The Web Engagement Tag Team: Testing and Personalization
Feature
Article
Web Experience
Advancing Customer Experience for Companies with Established Baseline
Feature
Article
Web Experience
WEM: A Look At Multivariate and A/B Split Web Testing
Feature
Article
Web CMS
Autonomy Interwoven Combines WCM, Search, Rich Media in Single Platform
Feature
Article
Web CMS
Sitecore Seeks Differentiation via Marketing Automation
Feature
Article
Web Content
My Web Content is Better Than Your Web Content
About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

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Popular Articles
6 Marketing Technology Trends to Watch in 202615 Marketing Certifications That Can Help You Earn a Better SalaryThe Digital Experience Show's Biggest Moments of 2025Your Customers Aren’t Quiet—They’ve Given Up on Your SurveysAgile vs DevOps: What's the Difference?Inside CX Now: How Kustomer’s AI-Native Breakthrough Highlights Enterprise Readiness
Editorial Channels
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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

Join the Community
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Advertising