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Marketing & CX Leadership

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered.

Editorial
Cracker Barrel Old Country Store logo on the website homepage.
Cracker Barrel’s Logo Backlash: What Marketers Can Learn From a Rebranding Gone Wrong
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Editorial
Business professional analyzing operational reporting dashboard with charts and graphs on a desktop computer, highlighting digital experience analytics and AI-driven insights.
Digital Experience Analytics Meets AI: Rethinking Operational Reporting
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Editorial
A busy shopping mall with multiple levels crowded with shoppers walking, browsing stores, and dining in a food court.
Customer Retention > Customer Acquisition. Period.
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A vineyard on Old Mission Peninsula in northern Michigan with rows of grapevines in the foreground, colorful autumn foliage on rolling hills in the middle ground, and the blue waters of Grand Traverse Bay in the background.
Customer Trust Is the Currency of CX — Why Broken Promises Leave Scars
Four stages of transformation shown with orange paper: three crumpled balls on the ground and one paper airplane flying upward against a blue background, symbolizing progress and innovation.
Is It Digital Transformation 3.0 or AI Transformation 1.0?
A group of identical glossy white robots with glowing blue antennae moves in formation on a reflective surface. One robot, accented in red instead of blue, stands out in the front row, symbolizing individuality or leadership among chatbots.
CX Leaders Bet on AI, Yet Trust and Transparency Remain the Wildcards
A single person stands apart on an open expanse facing a large crowd of people clustered together, symbolizing leadership, influence and standing out from the group.
Why Great CMOs Act Like Orchestrators, Not Megaphones
Close-up view of a roulette wheel with the ball resting on the black number 8 slot, surrounded by red and black numbered sections.
Why Marketers Are the First to Bet Big on Agentic AI
Close-up of a conference table with a microphone, eyeglasses, pen, and paper in focus, with blurred boardroom participants in the background.
Is Your Board Ready for AI? Questions Every CX Leader Must Answer
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Articles Tagged "Ca"

Feature
Article
Information Management
CA Technologies Updates Workload Automation for Improved BPM
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Information Management
GRC Roll-up: Symantec Secures Cloud Messaging, CA Upgrades Security Services
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Article
Enterprise CMS
SMB Tech Roll-up: Google, NetSuite’s Deep Integration, Xerox Digs into SMB Space
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Article
Enterprise CMS
GRC Roll-up: EMC to Offer VM Compliance, Guidance Brings e-Discovery in-House
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Article
Enterprise CMS
CA Continues Cloud Security Play with Arcot Acquisition
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Article
Enterprise CMS
Autonomy Closes CA Deal, Integrates IDOL with Message Manager
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Article
Enterprise CMS
Autonomy Adds More eDiscovery Capabilities via Governance Acquisition
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Article
Document Management
SMB Tech Roll-up: Access Free Cloud Storage via iPhone, An ECM for Small Biz
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Article
Enterprise CMS
CA Buys Nimsoft for US $350 Million, Sets Sights on Cloud Midmarket
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Article
Enterprise CMS
IDC Identifies Top Storage Vendors, Market Contracts By 4.7%
Feature
Article
Enterprise CMS
CA Offers Its Take on the Future of GRC
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Article
Enterprise CMS
CA Offers a Fresh Look for GRC Manager 2.5
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Article
Enterprise CMS
New Partnership Offers Cloud-Based Records Management
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Article
Enterprise CMS
The Case for eDiscovery (Part Two)
Feature
Article
Records Management
Iron Mountain Reinvents Itself with Eye on Records Management
About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of digital customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, is home for AI practitioners and forward thinking leaders focused on the business of enterprise AI.

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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of digital customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, is home for AI practitioners and forward thinking leaders focused on the business of enterprise AI.

Join the Community
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