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Marketing & CX Leadership

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered.

Editorial
A yellow diamond road sign reading "END" sits atop a red diamond warning sign, mounted on a metal pole in front of a low wooden guardrail. Behind the sign, a calm blue lake stretches to a hazy line of distant mountains under a clear sky. Dry scrub brush grows on either side of the fence, and the foreground is bare gravel and sand.
Ever Focus on How You End the Customer Journey?
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Editorial
A worker in an industrial manufacturing environment uses a handheld barcode scanner while standing at a workstation with a computer terminal, keyboard and mouse. The image highlights digital operations, inventory tracking and shop floor data collection in a production setting.
The CX Operating System: Why Enterprise Marketing Needs an Orchestration Layer, Not More Tools
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News
Microsoft logo.
Microsoft Launches Service Agent in 365 Copilot
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Red, white and blue starfish lined up in the sand with ocean waves in the background.
250 Years of American Customer Experience: Who Are the Best CX Companies Then and Now?
In a forest scenery, a waiter with a beard and hair tied back is taking orders from a table with three women.
The Difference Between CX Order-Takers and CX Problem Solvers
A bronze sculpture of Mark Twain standing behind a park bench, resting one hand on the shoulder of a barefoot boy seated on the bench reading a book and the other hand near a young girl standing beside the bench, all cast in dark bronze patina; the scene sits on a wooden porch deck against a white board-and-batten storefront wall with a stone foundation, flanked by hanging flower baskets and potted flowers, with a small placard identifying the artwork mounted on a stand near the bench.
Why Your Marketing Benchmarks Don't Mean What You Think
A promotional graphic displays the HubSpot and Warmly logos side by side on a dark gradient background, highlighting a partnership or integration between the CRM platform and the AI-powered sales engagement company.
HubSpot Acquires Warmly to Boost AI Agents
A large digital billboard on the Nasdaq MarketSite in New York's Times Square displays a Siteimprove AI advertisement reading "Leader in Agentic Content Intelligence," promoting the company's AI-powered content optimization platform.
Siteimprove Embeds Accessibility Agent in Claude, Figma & VS Code
Two small silver toy robots made from metal parts stand side by side on a light-colored tabletop against a bright orange background, appearing to walk or interact with one another.
Is AEO Actually Working? The Data Behind the Hype
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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

Join the Community
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