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Marketing & CX Leadership

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered.

Editorial
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7 AI Competencies Marketers Must Master in 2026
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Editorial
A muddy off-road vehicle stuck in deep mud as a person wearing a helmet and muddy clothes pushes against the front wheel, struggling to free it from a waterlogged trail.
A Practical CX Leader’s Guide to Breaking AI Paralysis
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Editorial
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What Contact Center Operations Reveal About Your Customer Experience
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The AI Content Reset: What B2B Marketers Must Stop and Start in 2026
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10 Marketing Leaders on What Stays, What Goes and What Scales in 2026
A large Nasdaq digital billboard in Times Square congratulates Parloa on its $120 million Series C funding round and $1 billion valuation, surrounded by other illuminated advertisements and high-rise buildings.
Parloa Raises $350M for Enterprise Customer Experience
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Why Most CMOs Fail Long Before the Exit Interview
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Framer Expands On-Page Editing With Drag-and-Drop Localization
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Fully Charged: How Duracell Transformed Its Digital Presence with Webflow and Edgar Allan
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Articles Tagged "Behavioral Analytics"

Feature
Article
Digital Experience
4 Ways AI Should Be Playing a Role in Your DX Strategy
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Article
Digital Marketing
What Marketers Need to Know About the Newest Features in Google Analytics 4
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Article
Customer Experience
BlueOcean Announces New Sentiment Analytics API for Third-Party Access
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Article
Customer Experience
Invoca Acquires DialogTech, Contentsquare Raises $500M & More CX News
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Article
Web Experience
Forrester: Defining the Right Web Customer Experience Metrics
Feature
Article
Web Experience
Quantivo and Semphonic Partner: Combine Web and Behavioral Analytics
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Article
Web Experience
Advancing Customer Experience for Companies with Established Baseline
Feature
Article
Web Content
Optimizing Your Webtrends Analytics with Quantivo
Feature
Article
Web Content
Google Analytics Now Tracks Silverlight Content
Feature
Article
Web Content
Autonomy Explore: Customer Interaction Analytics Covering All Channels
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Article
Web Content
Web Analytics Gets Cozy with Customer Feedback
Feature
Article
Web Content
Mochila and Netseer Bring Concept Based Advertising to Web Content
Feature
Article
Web Content
Effective Measure: Another $4 Million for Web Analytics
Feature
Article
Enterprise 2.0
Quantivo 4 Offers DIY Behavioral Analytics in Real Time
About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

Join the Community
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