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Marketing & CX Leadership

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered.

Editorial
A stylized white robot performs a karate-style pose, raising one arm while holding a glowing blue baton against a dark, minimal background.
7 AI Competencies Marketers Must Master in 2026
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Editorial
A muddy off-road vehicle stuck in deep mud as a person wearing a helmet and muddy clothes pushes against the front wheel, struggling to free it from a waterlogged trail.
A Practical CX Leader’s Guide to Breaking AI Paralysis
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Editorial
Plush teddy bear wearing a blue shirt and a call center headset, seated against a bright blue background, representing customer support or contact center service.
What Contact Center Operations Reveal About Your Customer Experience
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The AI Content Reset: What B2B Marketers Must Stop and Start in 2026
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10 Marketing Leaders on What Stays, What Goes and What Scales in 2026
A large Nasdaq digital billboard in Times Square congratulates Parloa on its $120 million Series C funding round and $1 billion valuation, surrounded by other illuminated advertisements and high-rise buildings.
Parloa Raises $350M for Enterprise Customer Experience
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Why Most CMOs Fail Long Before the Exit Interview
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Framer Expands On-Page Editing With Drag-and-Drop Localization
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Fully Charged: How Duracell Transformed Its Digital Presence with Webflow and Edgar Allan
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Articles Tagged "Big-data-potential"

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Article
Big Data
Bigger, Better, Faster, Stronger: The Future of Big Data
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Big Data
Big Data Projects: Taking Care of the Foundation
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Information Management
Breaking Down Big Data: The Value in Metadata
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Digital Marketing
Marketing to the Segment of One is Closer Than it Seems
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Digital Marketing
5 Ways Pitch Perfect Should Inform Your Content Strategy
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Big Data
CMSWire Tweet Jam: Extracting Business Value From Big Data #CXMChat
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Big Data
Big Data Projects: Developing Vision and Business Requirements
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Big Data
Gain a Competitive Edge Through Big Data: 4 Use Cases
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Big Data
Look Before You Leap Into the Big Data Revolution
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Big Data
Deliver Big Data in Bite-Sized Pieces with Mainstream Apps
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Big Data
How Big Data Projects Are Different
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Big Data
Big Data as a Disrupter - Thinking About Big Data Strategically
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Digital Marketing
Big Data's Dark Side: Keep the Creep Out of Your Analytics
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Big Data
How Big Data - and Critical Thinking - Lead to Business Value
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Digital Marketing
Chasing the Elusive Single View of Your Consumer
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Digital Marketing
5 Ways Analytics Enables Smarter Action
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Big Data
What Skills You Need to Extract Business Value from Big Data
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Customer Experience
Have Retail Analytics Crossed the Line from Cool to Creepy?
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Digital Marketing
The Line Between Creepy and Effective Marketing
About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

Join the Community
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Advertising