Articles
Tag: boris kraft
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Moving Your CMS to the Cloud: Flying High or Hot Air?
Content management systems (CMS) are heading into the cloud, with promises of being faster, better, cheaper.
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Save Your Digital Experience Project From These Common Pitfalls
Everyone loves success stories, but we’ve probably all had to manage tough digital experience projects at some point or other — projects we’d rather have said goodbye to.
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6 Ways to Break the Content Deadlock in Personalization
Did you want to jump into personalization, but saw the train move out of the station before you got started? Most marketers are further behind in their personalization game than you would realize. Research by McKinsey indicates that while 64 percent of retailers surveyed considered personalization among their top three
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How Front-End Is Driving Web Innovation
Digital transformation is speeding up the rate at which companies make or break. Fifty years ago, a Fortune 500 company would last for about 75 years. The average lifespan for even the largest companies is now down to 15 years, and declining.
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9 Challenges of Scaling a Headless CMS
You’ve fallen in love with the speed and agility of headless. You have a pure headless CMS without the delivery tier, which means the content you manage in the CMS is rendered on another system.
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How AI Is Challenging Ecommerce Relationships
Artificial intelligence (AI) is not just transforming ecommerce. It’s also breaking down barriers and challenging assumptions on buyer-seller interactions. Ecommerce came about because the internet made it easy to find what you were looking for.
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Step Up Your Personalization Game with AI
At its best, personalization should be simple and logical. To make it work, you need access to big data. But more importantly, you need artificial intelligence (AI) to make smart use of the data. My previous article looked at some of the ways AI could transform content management. That
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12 Ways AI Has or Will Change Content Management
Many have speculated if the advent of artificial intelligence (AI) signals the beginning of the end of content management as we know it. But AI can give your web CMS new life and make it much richer. After all, the best ideas often come from our darkest dreams.
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10 Signs You're Ready for a Web CMS Upgrade
Your marketing strategy is in place and you’ve got the tools to get the results you want. You’re starting to translate into multiple languages and wondering how you can integrate all your systems to create brand and message consistency across all channels.
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Authors of the World, Unite! Revolt Against Bad Author Experience
While user experience (UX) has grown up since the '90s, the same can't be said about author experience (AX). I often consider authors as the lost generation, whose needs have been ignored in favor of more technical developments.
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A Headless CMS Won't Solve All Your Woes
Headless content management has received a fair amount of hype in the last year. For anyone who’s managed to avoid the whole headless controversy, “headless” is the idea of decoupling the front end and the back end of content delivery. Sebastian Siemssen, senior developer at Vienna, Austria-based Zensations wrote that
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You Don't Have to Be a Super Hero to Do Real Time Marketing
While kids may dream of being super heroes, we marketers dream of reproducing the infamous Oreo hijack of Super Bowl 2013 with its "Power out? No problem" tweet that got nearly 14,000 retweets soon after.
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2015 Contributors of the Year: Boris Kraft
You never ask a question expecting a specific response. But nevertheless sometimes an answer will surprise you. Boris Kraft has made an art of delivering the unexpected in his contributions this year, whether flipping the typical "how to succeed with _____" article on its head with "11 Ways to Ruin Your CMS Project Without Even Trying " or making
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All I Want for Christmas Is a New CMS
It's been a while since I've written you a letter Santa, but I thought it was worth a try. I’m a CEO of a big fashion company — can’t tell you the name or I’d get in trouble with the management board.
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