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Marketing & CX Leadership

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered.

Editorial
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Marketing Makes Great Business Leaders — So Why Do CMOs Struggle?
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Editorial
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AI Won’t Transform Marketing. Culture Will
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News
Amit Mathradas headshot.
Five9 Names Amit Mathradas Its Next CEO
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TikTok logo mounted on the exterior of a glass office building at the company’s Culver City, California headquarters.
TikTok Deal Finally Closes a Chapter—But Opens New Questions for Marketers
Printed Brevo guide titled “The Ultimate Guide for a Winning Black Friday Campaign,” held by a seated person in a casual office setting.
Brevo’s $583 Million Funding Round Signals a CRM Market Reset
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The 7 Habits of Highly Effective Customer Experience Leaders
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Salesforce Signs Deal to Acquire Qualified, Adding Agentic Marketing to Agentforce
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The End of the Click: The First Touchpoint Is No Longer Your Website
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Customers Aren’t Shopping Your Category — Stop Pretending They Are
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Articles Tagged "Catalyst Insights"

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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

Join the Community
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