Articles
There's a lot of confusion surrounding customer data platforms. Let's try to dispel some of that confusion.
Continue reading...
The traditional methods of connecting customer data fell short of marketer's needs. Customer data platforms aim to fill that gap.
Continue reading...
Disregarding customer interests for short-term gains will end up costing you far more than you gained.
Continue reading...
While CDPs may look the same, there are some basic differences in capabilities.
Continue reading...
Organizational implications to consider when implementing a customer data platform.
Continue reading...
Using CDPs to drive marketing campaigns forget about the "customer" in the name.
Continue reading...
Data that's inferior, out of date — or, worse, missing completely — can kill customer engagement.
Continue reading...
Rushing headlong into a customer data platform purchase can lead to headaches if you don't know what you're up against.
Continue reading...
Companies looking to CDPs to solve problems of data silos and increase customer lifetime value shouldn't limit their thoughts to marketing.
Continue reading...
Customer data platforms present an alluring alternative way for marketers to handle customer data management and analytics, but they aren't a magic bullet.
Continue reading...
One of the biggest issues data professionals face is dirty data. CDPs, by design, can help resolve this issue.
Continue reading...
What’s possible with a CDP that isn’t possible without one?
Continue reading...
How to build a platform to meet customers' expectations of a connected experience and enable compliant engagement.
Continue reading...